LVMH FORMULA ONE
LVMH is stepping on the gas and pressing the accelerator in Formula 1: luxury, champagne and the God Chronos will be there in 2025. After dressing the Paris Olympic Games in its finest fabrics, LVMH is moving up a gear by getting a ticket on the starting grid, but without “Shoes marker”, Louboutin oblige.
The luxury giant has signed a ten-year global partnership for a sum slightly less than 100 million dollars. A modest sum for the No. 1 in luxury, the lord. Three flagship brands of the group will play the co-pilots of these prestigious Grand Prix: TAG Heuer, to ensure that the times are as precise as the Boussac group’s cut, Moët & Chandon, for podiums as sparkling as a Nebuchadnezzar king of Babylon, great builder and merciless conqueror, it makes sense, and the Louis Vuitton brand, no doubt to pack the trophies in more luxurious trunks that the cars in the parking lots will not be able to carry, because in a Ferrari, there is no trunk. Continue reading
AMI READ IN PARIS
While some brands open a flagship to make a bold statement, Ami Paris’ newest store is all about blending into its surroundings. “I liked the idea of being a neighborhood shop, something deeply rooted in the area’s history,” said creative director and founder Alexandre Mattiussi ahead of the opening. “It’s next to a café, beside a restaurant, in a real neighborhood with schools, pharmacies, and bakeries.”
For Mattiussi, the store isn’t meant to be a destination but rather a natural stop during a stroll through the Marais. “I love the idea that on a Saturday, people might grab a quick coffee at Le Progrès and then drop by Ami,” he said. “Suddenly, we become part of someone’s everyday life.”
HERMÈS A VISION OF LUXURY
Hermès: Still Winning, Still Expensive, Still Unbothered. While its luxury rivals are breaking a sweat, Hermès International is gracefully trotting ahead like a well-groomed show horse. Sales soared 18% in the fourth quarter, hitting a casual 4 billion euros because apparently, the ultra-rich are still panic-buying Birkins like it’s a stock market crash.
Meanwhile, competitors like LVMH and Kering had a rougher time. LVMH eked out a 1% growth, while Kering saw a 12% sales drop, possibly because even wealthy shoppers decided they should maybe stop impulse-buying another Gucci bag for their dog.
Analysts had expected Hermès to deliver a solid 11% growth, but the brand casually exceeded expectations—like that one kid in class who claims they didn’t study but still aces the test. Naturally, investors threw a little celebration, sending Hermès shares up 2.1%.
MONCLER AND LVMH
Despite several competitors lamenting a lackluster performance in China, Moncler Group closed 2024 with sales exceeding 3.1 billion euros, plus a cash pile of more than 1.3 billion euros.
Moreover, the group achieved an operating profit margin of almost 30 percent, and reported double-digit growth in both its direct-to-consumer brands, Moncler and Stone Island, in the last quarter of 2024.
The deal with Bernard Arnault’s LVMH Moët Hennessy Louis Vuitton inked in September, whereby LVMH purchased a 10 percent stake in Double R, the investment vehicle that is controlled by Ruffini and holds his 15.8 percent stake in Moncler, the chairman underscored it was made “at the holding level and it allows to reinforce and give stability.
MIU MIU NEW CEO
I like fashion because information leaks like old bimbos, and so Silvia Onofri has been named CEO of Miu Miu. She would succeed Benedetta Petruzzo, who joined Christian Dior Couture as CEO in October.
Silvia Onofri joins from clothing brand Napapijri, where she served as president. She was appointed to the role in February 2023, succeeding Massimo Ferrucci. After a 20-year career in fashion at luxury brands such as Bulgari and Bally. Napapijri is part of VF Corp. At Napapijri, Onofri has appointed its first global creative director, Christopher Raeburn, the British designer known for his sustainable credentials as a pioneer in recycling and upcycling fashion.
COACH FALL 2025
On Monday afternoon, Coach made its grand return to the Park Avenue Armory, a historic brick building located at 643 Park Avenue in Manhattan, New York, built in the Gothic Revival style in 1880. With a live soundtrack paying homage to David Lynch, Stuart Vevers presented a resolutely New York collection, inspired by the 90s with the style of inner-city youth.
STACEY BENDET
alice + olivia founder Stacey Bendet pulls inspiration from her love of vintage and all things feminine to design clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated. Ornamented fabrics, colorful prints and ultra-flattering fits provide today’s modern woman with options for every day and every occasion.
ANNA SUI FALL 2025
Anna Sui turned her eye to the world of the “madcap heiress” from the 1930s, a woman who the society pages of the time would rabidly report on, charting both her successes and falls.
GUCCI THE CLUBBING IS BACK
FASHION MERCATO 2025
As rumor mongers and industry observers speculated Thursday about Sabato De Sarno’s potential successor at Gucci, is it Kim? Is it Hedi? Is it Maria Grazia?
Kering shares rose 5.1% to 251.90 euros as the stock market reacted to the news about the Prince of Venice. Some analysts were surprised, others less so, that Gucci decided to end its collaboration with its creative director less than three weeks before its fall 2025 show in Milan, specifying that the show would be presented by the brand’s design team.
The statement simply said that the new creative direction would be announced in due course. Sarno’s departure has fueled speculation that Hedi Slimane has reportedly bought an apartment in Milan since leaving Celine last year.
In addition to Dario Vitale, who left his position as Miu Miu’s ready-to-wear design director in late January, Versace is also said to be interested in him. Maria Grazia Chiuri is also reportedly a potential candidate to succeed De Sarno, who is returning to Giorgia Meloni’s homeland.
JIL SANDER 2026
Serge Brunschwig has left LVMH, the intellectual and affable French executive. He made the announcement on his LinkedIn account, with a message beginning: ‘Au revoir hashtag#LVMH’. Then #bonjour CEO of Jil Sander and OTB Group. Humour that will not have escaped the lord.
He would succeed Luca Lo Curzio, who left Jil Sander in November. Brunschwig is also expected to be appointed Chief Strategy Officer of OTB Group, parent company of Jil Sander, reporting to Ubaldo Minelli, CEO of the Italian fashion company.
The French-born Minelli spent three decades at LVMH as CEO of Fendi, where he was replaced by Pierre-Emmanuel Angeloglou in June 2024. At the time, LVMH spokespeople explained that he was ‘pursuing another mission within the group’. Promises are only binding on those who listen to them.
FM
COMME DES GARÇONS 2025
META RAY-BAN GLASSES
When augmented reality meets frustrated reality, this is the story of when Santa Claus (or rather a loved one who clearly wants to test my patience) gave me a pair of Meta, Ray-Ban glasses. A total immersion in a world where my eyes become screens, and where technology merges with my style. Reality? A total immersion in a physical world where I fight with a capricious application, and where technology merges especially with my nerves.
As soon as I open the package, I am won over: a beautiful frame, an elegant design, Gary Grant’s Wayfair in “North by Northwest” designed to make me look like a Silicon Valley genius on vacation in Saint-Tropez with my Russian friends.
DUA LIPA POLYCHROME LIPSTICK
Dua Lipa is the new face of Chanel! The ‘Houdini’ singer, who attended the brand’s haute couture show on Tuesday in a long black cape, is the star of the new campaign for the 25 handbag, and it promises to be as catchy as one of her favourite songs.
For her video, Lipa arrives at a New York studio for a photo shoot. As she posed with the 25 bag in various outfits, she sang the 80s hit ‘She Drives Me Crazy’ by the Fine Young Cannibals.
Chanel was due to unveil the film on its social media platforms on Friday, ahead of the official launch in March.Chanel’s relationship with Lipa began in 2019, when she performed at the opening of the Mademoiselle Privé exhibition in Shanghai.
Bruno Pavlovsky, president of fashion and chairman of Chanel SAS, said the house was drawn to the pop singer’s energy; but more importantly, her followers. When Bimbos make the image of fashion, a real social phenomenon, but above all a return of the girls of Whitechapel.
KIM JONES RETIREMENT
Kim Jones has decided to leave his position as artistic director of men’s collections after seven-year run. The development is sure to further fuel speculation that Loewe fashion star Jonathan Anderson may soon be installed at Dior. Dior needs newness to recapture clients attention.
The luxury industry is all about creativity, product appeal and desirability . “There is a reason why creative directors are paid what they are.”
The British designer‘s resignation came one week after he paraded Dior’s fall 2025 menswear on a minimalist set of grand, white staircases and was decorated as a Knight of the Legion of Honor, France’s highest civilian decoration by the Wintour ! don’t understand by Anna a american lady. Jones and the next goal Chanel why not…
Three months ago, Jones also stepped down at Fendi after an eventful four-year collaboration that saw the Roman house dabble with collaborations . In his absence, Silvia Fendi is now overseeing all the collections until a successor is named. Perhaps Jones simply wants some peace and quiet and a well-deserved retirement from this crazy world. When you left the prince of Luxury, no country for old men.
ARMANI THE OLD MAN AND THE SEE
As he marked the 20th anniversary of his latest Privé couture collection in Paris on Tuesday night, Giorgio Armani emphasized once again how the “linear elegance of Japan” has influenced his designs, in addition to the “shapes and colors of China”, the opulence of India, the decorum of North Africa and the landscapes of Polynesia. Continue reading
ELIE SAAB 2025
ROLLAND AND BAKER
While Stephane Rolland has committed to Operation Pièces Jaunes, the designer pays tribute to singing icon Joséphine Baker in a powerful and sensual collection. Continue reading
DGENA MOUCLIER
The DM brand, founded in 2019 by Dgena Mouclier, embodies the union of luxury and eco-responsibility. The initials “DM” reflect not only the designer’s initials but also her heritage, with “Dgena” meaning “paradise” in Moorish and “Mouclier” evoking “mouclade”, a Vendée dish linked to French royalty.
KERING & BURBERRY
Kering is reportedly in negotiations with Burberry. A return to grace in the house of Stella McCartney, which has just bought its shares from LVMH. Kering seems to want to relaunch the purchase of brands and the competition with its historic rival. Kering is looking to strengthen its presence in different luxury segments. Burberry, with its British heritage, its expertise in ready-to-wear and trench coats, could complement Kering’s current offering, which is already strong in fashion brands (Gucci, Saint-Laurent, Balenciaga, Creed, Alexander McQueen), and thus complete its presence in British luxury.
Although smaller, Stella McCartney’s brand embodies modern and minimalist luxury, with strong growth potential, particularly in the women’s fashion and accessories segment. Kering could see in it an opportunity to rejuvenate its portfolio and reach younger clients.