On Avenue des Champs-Élysées, Calvin Klein’s first global flagship will open. On Thursday night, a splashy, celebrity-filled opening party will take place at the 6,500 square foot, three-story space. The public is invited to visit on Friday.

A year ago, Calvin Klein took over No. 44, the former Netflix concept store that shuttered last summer. The opening coincides with Paris 2024’s Olympics and the expected 15 million-plus tourists, but the focus is on long-term premium positioning.

Making such an investment to sell t-shirts seems really weird to me.Calvin Klein’s first global flagship will open on 44 Avenue des Champs-Élysées for the Olympic game, maybe a good idea.