The new Balenciaga Fall/Winter 2015 menswear campaign features talented vocalist Sam Smith, shot by Josh Olins. Music by Andy Stott.

The ads are dark and seductive with black and white imagery. Sam Smith has never looked better and is barely recognizable in a tailored black blazer and peacoat. It looks like he is trapped inside a Balenciaga world and can’t get out. I can see a priest. By the way Balenciaga is a Religious brand fot the afficionados indeed.