The multi-tasking entrepreneur and fashion influencer studied law before working as a fashion consultant and editor, and eventually becoming the founder of Jordan Fashion Week (JFW), whose first edition supported by the Jordanian Tourism Board and other public and private sponsors just took place last weekend in Amman at the Kempinski Hotel. And Shirene is on a mission, to say the least: she wants to turn Jordan into one of the main destinations for fashion and lifestyle in the Middle East, by strengthening the influence of local fashion in the Jordanian economy and attracting international interest.

The JFW is the first step of many in order to create a structure and international exposure for Jordan fashion, but each and every struggle is worth it. I want to give our creatives an outlet to expose themselves and showcase their talent to the world.”

While it’s not de facto a fashion “week” yet the program consisted of a 2-day event on March 29th and 30th filled with runway shows, presentations, a designer showroom, and panel talks the first edition of Jordan Fashion Week dedicated to the ongoing Spring/Summer 2019 season clearly had all it takes to compete with other industry events that take place in the region and successfully put itself on the fashion industry’s radar.