When Jean-Christophe Babin, CEO of Bulgari, unveiled the new Bulgari Hotel on Thursday, he expressed his enthusiasm for the world’s 9th luxury hotel BULGARI, which has special significance because of its location in Rome, where Bulgari is based, marking as well as its historical significance.

With six floors and over 151,000 square feet of space, plus an additional terrace offering breathtaking views of Rome from the Vatican to the Villa Medici, there was no shortage of superlatives. The Pope himself is said to have blessed the luxury lord’s new flagship from his bed.

Zendaya and Priyanka Chopra attended the opening party, as did Serge Brunschwig, CEO of Fendi, and Toni Belloni, Managing Director of LVMH Moet Hennessy Louis Vuitton. All the inteligentia of the LVMH group for an inauguration worthy of French luxury.