Revo CEO Robinson was born and raised a few blocks north of Greenwich Village, and spent a lot of time in his youth shopping and dining in SoHo. And for Cliff Robinson, opening a flagship store in New York’s SoHo neighborhood is like coming home.

A 500-square-foot space at 436 West Broadway marks Revo’s first physical location in the United States. Despite the small size of the space, it can house the entire Revo collection as well as some artifacts and vintage products related to the brand. In the shop that repaired my Solex when I lived in Soho.

The store offers the lifestyle collection for men and women, the sports performance line and ski goggles. Customized prescription sunglasses and limited edition styles will also be offered in the store. Developed by NASA as sun protection for satellites, Revo sunglasses are based on lenses developed by NASA astrophysicist and optical engineer Dr. Mitch Ruda.

Currently, it offers audio-enabled models and collaborates with Hall of Fame golfer Annika Sorenstam, Olympic gold medalist Bode Miller and adventurer Bear Grylls.