British model Cara appears in the designer’s Summer 2024 campaign shot in South London, at the Veolia recycling plant, a company that deals with water management, waste management and services energy with the aim of collecting waste to depollute, decarbonize and regenerate it.
The brand said this was its most conscious collection to date, with 95% of the materials being sustainable, the models are not recycled, as Cara goes from Chanel to Dior and now Stella, it takes well pay for a house fire in Los Angeles. The house purchased for 7 million dollars was completely destroyed following an electrical problem causing very significant pollution. the 750 m² of the building, purchased for 7 million, is a studio for her who has no children and lives alone, very ecological!!!
McCartney chose the British model for the campaign because of its eco-friendly credentials. The model is a trustee of EcoResolution and founder of a charity.
The campaign on which the collection is based was presented during Paris Fashion Week in October last year, where McCartney took over the Saxe-Breteuil market, a food market located behind the École Militaire and the headquarters of the ‘Unesco, but no connection with ecology!
During her last fashion show in Paris, the designer continued her message of saving the planet.
“We’re conscious and connected, and it’s a solutions-driven brand. I want to have a feeling of positivity… Use fashion to uplift people,” she declared backstage, she who uses her husband’s non-electric Ferrari!