Balenciaga brought the trend to a new, old zenith, unveiling two campaigns to support the return of Le City bag, first introduced in 2001.

Balenciaga conscripted photographer Mario Sorrenti to capture Kate Moss, Danish model Mona Tougaard, Chinese actress and singer Yang Chaoyue, and Korean singer Juyeon.

All four women cradle the rectangular model with its distinctive thimble-like studs, vintage patina and dangling leather streamer-cum-zipper pull.