ReLuxury, the first show dedicated to the second life of luxury products and then the circular economy is nestling even in prestigious houses, a new idea to further promote their heritage and their exceptional know-how. “Luxury is what can be repaired,”said Jean-Louis Dumas, emblematic President of Hermès, used to say.

Luxury is indeed meant to be timeless, a beautiful watch, a bag or a piece of jewelry is passed down from generation to generation. This is why the economic model of reselling luxury items is a virtuous circle, for the seller, for the buyer, but also for the brand, because the planet and humanity! all need to be cuddled.

Bringing a repair cycle into this environment turns out to be a relevant response to the phenomenon of “köpskam”, the shame of buying. A neologism which is gradually emerging in Nordic society and which mainly targets the fashion industry. Recommerce is in fact a weapon of massive reconstruction to combat waste. This perfectly meets the new expectations and aspirations of today’s luxury customers.

However, luxury brands still remain perplexed about investing in this new second life market. However, the market for the resale of timepieces and jewelry is estimated at some 21 billion euros per year, with growth expected to be around 8% per year.

But the new market requires time and learning. Look at the time that e-commerce took to establish itself, change sometimes takes time, especially in old professions where habits are established and where you have to drag 500 years of history, but one thing is certain, it is that consumers are already demanding it and that is the main thing.