Shanghai Fashion Week stars this season include Comme Moi, Jacques Wei, Mark Gong, OfficeH, Oude Waag, Samuel Guì Yang, Shushu/Tong, Joyce Bao, Ya Yi and J E Cai.

Fashion week headliners like Comme Moi, Mark Gong (designer MARK GONG is a Parsons School graduate), Oude Waag and Samuel Gui Yang have continued to cement their presence in the market with standout shows, but for many local designers, this season is the season when reality hits hard.

With China’s economy slowing and the multi-brand retail bubble bursting, designers are turning to more affordable commercial pieces and showrooms are filled with copycat brands that are cutting edge; the Chinese are eating up the electric car market now they’re going after fashion, and luxury.