Elie Saab is strengthening its handbag division and has appointed Marina Raphael as its new artistic and design director.

The Greek-Austrian designer, who is part of the sixth generation of the Swarovski family, will remain artistic director of her eponymous brand, which she founded in 2017. A daughter of a family, the little girl has relied on her family to shore up her handbag business. Now she will have to prove herself.

“I have long admired Mr. Saab’s remarkable vision, his exceptional craftsmanship and the meticulous attention he pays to each creation. Our first discussions about expanding the handbag category began last year, and in February in Paris, I was honored when Elie Jr. offered me this extraordinary opportunity,” said Raphael, who is based in Athens, where her brand is headquartered.