At the end of December, Valérie Leberichel joined Gucci as SVP global communications, reporting directly to Cantino. Daughter of the most famous florist in Dinan, Valérie Leberichel began her career as head of public relations at Jean Louis Scherrer before becoming communications director at Issey Miyake Europe. In 2002, she joined Celine as communications director. All that remained for Pinault was to take on the general director of the Franco-British Chamber of Commerce, Catherine Leyaouanc, to stock up on Breton women from his region for his house, but as is well known, Bretons work with their compatriots.
Leberichel will “develop a strategic vision for brand positioning and create a comprehensive marketing and communications strategy designed to enhance brand awareness, strengthen emotional connections with audiences across all channels, and drive product demand.”
With Alessio Vannetti’s departure last week, Leberichel will assume Vannetti’s role as executive vice president and chief brand officer. In September last year, Vannetti returned to Gucci, replacing Susan Chokachi, who left after 25 years. Vannetti was previously Gucci’s worldwide communications director from 2015 to 2019, then spent 3.5 years at Valentino as its chief brand officer. Gucci’s chief people officer, Luca Bozzo, is also leaving.