Loro Piana is floating into Harrods on clouds of cashmere and vicuña for a grand-scale holiday takeover marking the Italian brand’s 100th anniversary celebrations.

The Workshop of Wonders, which opens Thursday and runs until Jan. 2, is a family affair, an ode to textile craft, and a moment of Christmas whimsy meant to appeal to people of all ages. Whether you’re a Loro Piana fan, a Harrods regular, or a pedestrian strolling along Brompton Road and Hans Crescent, you’ll find 36 window displays to admire.

Damien Bertrand, Loro Piana’s chief executive officer, is most eager to open the doors with his floating baby goats, vicus on clouds, and a wooden Ferris wheel spinning bales of wool.

In an interview, Bertrand said the windows, which also feature little wooden cogs and wheels, bolts of cloth, and finished clothing, are “a celebration of Loro Piana’s people,” spanning the company’s Piedmont, Italy, headquarters to Mongolia, China, New Zealand, Australia, Peru, Argentina and Bolivia.

Harrods, with its 3,890 LED bulbs on its facade, was the only place Loro Piana could tell its story, and the timing was perfect. “Christmas is a moment of celebration. When I was a boy, I can remember going to Printemps and Galeries Lafayette with my parents on a Sunday afternoon to see the holiday windows, and it was such a big moment for me,”.

Discover Loro Piana’s story through the windows, which are filled with puppets, animals, and mills like Santa’s workshop on steroids.

In the main window, a rotating globe sits atop a miniature version of Loro Piana’s Quarona factory, while a Harrods Man sits on the clouds above it, symbolizing the brands’ longstanding partnership.

A physical-digital interactive game will be added to those windows starting Dec. 12. A QR code will take guests on a window-to-window trail from Brompton Road to Hans Crescent, allowing them to travel to the places where Loro Piana sources and makes its wool.