The 260-year-old Maison Baccarat is embarking on a strategic shift with the appointment of Laurence Nicolas as its next CEO.

A former executive at #Dior, where she led the watchmaking and fine jewelry division for 17 years, Nicolas has since consolidated her expertise in strategic roles at Sotheby’s and Printemps Haussmann.

Already familiar with #Baccarat through her seat on the Board of Directors since 2018, she succeeds Margareth (Maggie) Henriquez PhD, whose tenure was marked by ambitious modernization initiatives.

This transition comes as Baccarat seeks to strengthen its international presence and capture new audiences in a constantly evolving luxury market. It’s always interesting to watch someone who has arrived in a profession they don’t know and to see if coming from Dior they can manage a crystal factory!