The DM brand, founded in 2019 by Dgena Mouclier, embodies the union of luxury and eco-responsibility. The initials “DM” reflect not only the designer’s initials but also her heritage, with “Dgena” meaning “paradise” in Moorish and “Mouclier” evoking “mouclade”, a Vendée dish linked to French royalty.

DM stands out for its “Intercultural Urban Journey” concept, merging sport and traditional classic fashion. Upcycling is at the heart of the brand, transforming recovered materials (tarpaulins, samples, fabric scraps) into luxury ready-to-wear pieces thanks to French know-how.

Each creation is a unique piece, handmade in Dgena’s Parisian workshop. The pandemic has reinforced its commitment to innovation and sustainability, leading it to rethink its sourcing and challenge Fast Fashion.