Serge Brunschwig has left LVMH, the intellectual and affable French executive. He made the announcement on his LinkedIn account, with a message beginning: ‘Au revoir hashtag#LVMH’.  Then #bonjour CEO of Jil Sander and OTB Group. Humour that will not have escaped the lord.

He would succeed Luca Lo Curzio, who left Jil Sander in November. Brunschwig is also expected to be appointed Chief Strategy Officer of OTB Group, parent company of Jil Sander, reporting to Ubaldo Minelli, CEO of the Italian fashion company.

The French-born Minelli spent three decades at LVMH as CEO of Fendi, where he was replaced by Pierre-Emmanuel Angeloglou in June 2024. At the time, LVMH spokespeople explained that he was ‘pursuing another mission within the group’. Promises are only binding on those who listen to them.