British tennis player Jack Draper has gone from being a friend of Burberry to an official member of its global family. In short, he’s moved from the couch to the living room.

He’s joining the brand’s exclusive club alongside Tang Wei, Zhang Jingyi, and Bright. Suffice it to say, he’ll have to get used to photoshoots where he’ll be asked to stare intently at the horizon while wearing an impeccable trench coat.

“It’s inspiring to see Jack Draper representing Great Britain with such commitment. He’s already one of the most talented athletes of his generation, and we can’t wait to watch his matches in the coming months,” said Daniel Lee, Burberry’s creative director. “We hope he doesn’t sweat on his clothes.”

Draper is ranked number 7 in the world and number 1 in the British ATP rankings, which makes him an excellent advertisement for Burberry: he’s fast, precise, and hopefully waterproof.