A woman flew from Australia to meet master perfumer in the South of France. A lover of fragrance, she wanted a made-to-measure perfume. But more than having it just for herself, the client hoped the scent would ultimately be passed down to her granddaughters, to stir up memories of her. A small selection of perfumers are offering bespoke services to people from the world over. Just don’t ask who the clients are Confidentiality the rich aren’t secretive, they’re discreet.

Prices are from 45,000 euros and go up to 100,000 euros-plus. Among major cost contributors are the olfactive ingredients used. Yet still there are often waiting lists for those women and men wanting their own fragrance, since perfumers generally can only accommodate a handful of clients annually. In 1853, Eau de Cologne Impériale was created as a special order for the Empress Eugénie for her marriage to Napoleon III by Pierre François Pascal Guerlain, founder of the perfume house.

In 1933, his grandson Jacques Guerlain developed Sous le Vent for Josephine Baker and six years later conceived Coque d’Or for Sergei Diaghilev, founder of the Ballets Russes to name a few of the made-to-measure creations. A niche market; let’s hope it’s not a doghouse.

FM