“For me a bag is more than an object, it’s a personaI thing. When I started looking at bags, the intention was not to do an ”it-bag”, but to explore the world of bags and create different styles and characters. I really enjoy designing bags since it’s so sculptural, almost like creating a piece of art”, Jonny Johansson, Acne Studios Creative Director.

Not only do people who are already obsessed with bags love them, but they’ve seeped over into the consciousness of much more casual fashion-watchers, often through some sort of celebrity- or entertainment-focused notoriety.

From rope stitching to graphic clean lines, the first full range of bags by the brand includes three models: Buckle jeans, Hero jeans and the Rope styles, all available now.