In what’s shaping up to be a major year for Maison Alaïa in the U.K., the house founded by the late Azzedine Alaïa will open a flagship on Tuesday.
This is the Paris-based Alaïa’s first flagship outside the French capital, where it currently operates two stores and sells at shops including Galeries Lafayette, 10 Corso Como and Harrods.
Located at 139 New Bond Street near to IWC and Fendi the 6,000-square-foot London flagship spans three floors. The space was the former home of the vintage jeweler S.J. Phillips. The store will stock Alaïa’s full range, including ready-to-wear, shoes, bags and accessories as well as limited-edition pieces and couture by appointment.