The 26-year-old Brazilian transgender model and activist will feature in the brand’s 2022 beauty campaigns, lensed by Swedish photographer Mikael Jansson.

“Armani Beauty is my vision of what beauty should be today: meaningful and cross-cutting. Just like my clothes, my beauty products aim to empower all women, regardless of their culture, country of origin or background,” Giorgio Armani said in a statement, additionally praising Sampaio’s “will, commitment and determination.”

As a trans woman, this collaboration is a great milestone, and a personal dream come true for me,” said Sampaio, underscoring how “makeup has played such a meaningful role in my personal evolution”.

Sampaio will appear in the advertising campaign of Lip Power, the brand’s latest lipstick launched in Europe and the U.S. in September and rolling out in China early next year.

Developed by the brand’s beauty licensee L’Oréal with Giorgio Armani international makeup artist Linda Cantello, the Lip Power collection includes 25 highly pigmented shades presented in a slender tube and drop-shaped bullet that facilitate quick application and a precise contouring of the lips.