Welcome to the luxury western. It’s in Texas that the lord has set down his suitcases, or how to mess up a leather goods show with panache. So, fasten your seatbelts (made of cowhide vaguely tanned with plastic), because the “made in USA” luxury rodeo is in full collapse. The famous luxury house, apparently the empire of French refinement, had decided to plant its golden pumps… in the heart of the state near the Rio Grande. The result? A factory that looks more like a Monty Python sketch than a high-end craft workshop.
A “significantly insufficient performance,” the man from Toledo is said to have said. Translation: it’s a disaster. Apparently, there’s a shortage of talented leather craftsmen… Who would have thought it? Offering $17 an hour to make bags worth 3,000 quid, without requiring any experience, what a brilliant strategy! It’s like asking a teenager watching “Road Bull” to build a cathedral.
And what’s more, it took them years to learn how to sew a pocket. A pocket! Not a damp squib like Musk, not just a pocket! And meanwhile, the leather waste rate reaches 40%, twice the norm. When the bag is ugly and poorly made? Hey presto, it’s incinerated. Literally burned in a huge fire of shame, or sold to Mexican migrants as a counterfeit. “No, I’m just kidding.” Continue reading