This Valentine’s Day, I decided to rediscover the Hermès boutique, a place I hadn’t set foot in since an incident that left a bitter taste in my mouth. A few years ago, someone from the brand’s communications department left me insulting messages on my answering machine, a deep disappointment for me, especially as my grudge, tenacious like that of all Scorpios, is not easily erased. I know it’s not an enviable quality, but there it is. Having left the god Vidar of Norse mythology behind, I parked my bike at the corner of Le Faubourg.
As soon as I entered, the experience was quite different, I was taken care of immediately. The first thing that struck me was the elegance of the place, where Art Deco meets controlled modernity. The architectural lines, rigorous and balanced, recall the golden age of design while leaving room for a contemporary fluidity. Under the subtly subdued lighting, leather, precious wood and touches of lacquer meet each other with refined sobriety.
LVMH is stepping on the gas and pressing the accelerator in Formula 1: luxury, champagne and the God Chronos will be there in 2025. After dressing the Paris Olympic Games in its finest fabrics, LVMH is moving up a gear by getting a ticket on the starting grid, but without “Shoes marker”, Louboutin oblige.
While some brands open a flagship to make a bold statement, Ami Paris’ newest store is all about blending into its surroundings. “I liked the idea of being a neighborhood shop, something deeply rooted in the area’s history,” said creative director and founder Alexandre Mattiussi ahead of the opening. “It’s next to a café, beside a restaurant, in a real neighborhood with schools, pharmacies, and bakeries.”
Hermès: Still Winning, Still Expensive, Still Unbothered. While its luxury rivals are breaking a sweat, Hermès International is gracefully trotting ahead like a well-groomed show horse. Sales soared 18% in the fourth quarter, hitting a casual 4 billion euros because apparently, the ultra-rich are still panic-buying Birkins like it’s a stock market crash.
Despite several competitors lamenting a lackluster performance in China, Moncler Group closed 2024 with sales exceeding 3.1 billion euros, plus a cash pile of more than 1.3 billion euros.
I like fashion because information leaks like old bimbos, and so Silvia Onofri has been named CEO of Miu Miu. She would succeed Benedetta Petruzzo, who joined Christian Dior Couture as CEO in October.
As rumor mongers and industry observers speculated Thursday about Sabato De Sarno’s potential successor at Gucci, is it Kim? Is it Hedi? Is it Maria Grazia?
Serge Brunschwig has left LVMH, the intellectual and affable French executive. He made the announcement on his LinkedIn account, with a message beginning: ‘Au revoir hashtag#LVMH’. Then #bonjour CEO of Jil Sander and OTB Group. Humour that will not have escaped the lord.
When augmented reality meets frustrated reality, this is the story of when Santa Claus (or rather a loved one who clearly wants to test my patience) gave me a pair of Meta, Ray-Ban glasses. A total immersion in a world where my eyes become screens, and where technology merges with my style. Reality? A total immersion in a physical world where I fight with a capricious application, and where technology merges especially with my nerves.
Kim Jones has decided to leave his position as artistic director of men’s collections after seven-year run. The development is sure to further fuel speculation that Loewe fashion star Jonathan Anderson may soon be installed at Dior. Dior needs newness to recapture clients attention.
As he marked the 20th anniversary of his latest Privé couture collection in Paris on Tuesday night, Giorgio Armani emphasized once again how the “linear elegance of Japan” has influenced his designs, in addition to the “shapes and colors of China”, the opulence of India, the decorum of North Africa and the landscapes of Polynesia. 
Kering is reportedly in negotiations with Burberry. A return to grace in the house of Stella McCartney, which has just bought its shares from LVMH. Kering seems to want to relaunch the purchase of brands and the competition with its historic rival. Kering is looking to strengthen its presence in different luxury segments. Burberry, with its British heritage, its expertise in ready-to-wear and trench coats, could complement Kering’s current offering, which is already strong in fashion brands (Gucci, Saint-Laurent, Balenciaga, Creed, Alexander McQueen), and thus complete its presence in British luxury.
Iroquois haircuts, also known as Mohawk, are a bold and distinctive hairstyle. ‘Yes, it’s a cross between a punk and a monk disguised as a hedgehog, the Iroquois, this haircut could have been a symbol of war status, a message to the Lord of luxury the big Bernard, perhaps!
Under your fingers, an infinite dance where polka-dot fabrics whisper of life, and the light circles of shy stars sown on the fabric in a limpid ballet come to light. I’m talking about a day tinged with light, dresses floating in the spring air, and scarves caressing the proud nape of the neck, with the gentle audacity of a sweet dream. Am I at Jacquemus? Yes, you are, but when it’s good, it’s good, and in this case, we’ve hit the nail on the head.
Bowie’s anthem ‘Heroes’ rings out over dramatic high-collared coats and supernatural silhouettes in front of the emerging Eiffel Tower. ‘La dame de faire’ means lady to do… is back in a haze, where a silhouette appears in this tender winter morning.