Never has the LVMH Prize shone a light on undeniable talents designers capable of bringing a singular vision to the fashion industry. Today, it seems that this award has become nothing more than a marketing springboard for self-proclaimed creators, where craftsmanship takes a backseat and concept prevails over couture. The selection of the Berlin-based duo Ottolinger is a case in point a brand determined to prove that banality can be labeled as “avant-garde,” as long as it is wrapped in a pretentious rhetoric not of Ariadne’s thread, but of Buzz.
During the last Fashion Week, Ottolinger presented a collection so lackluster that it went unnoticed. A biker jacket in felted wool bonded with scuba fabric a concept that aims to be hybrid but never moves beyond workshop experimentation. Mesh-printed deconstructed dresses soulless variations of a trend exhausted to the core. Overdyed jeans with flipped pockets revealing the original denim a cutout game as revolutionary as a poorly stitched hem. None of this makes a couturier.
The real tragedy is that behind these lukewarm experiments lie the true artisans of fashion: the skilled seamstresses who will never leave the great houses, those who, in the shadows, uphold a craftsmanship that designers like Ottolinger reduce to a mere communication tool. Craftsmanship, tailoring, the precision of a perfect drape these are no longer priorities, replaced by hazy concepts that mask a technical void.

After transforming Balenciaga into a temple of chic streetwear (or chic in jogging pants, depending on the style), Demna is packing her bags to take over as artistic director of Gucci. Her mission? To revive the Italian fashion house with ever bolder ideas. In other words, to make new things out of old, but at a higher price.
Miu Miu, a little-awaited moment to imagine the version of the woman in disguise for the long-gone ‘Uta de Ballenstedt’. However, will Miuccia serve us? The front row was filled with a cheerful kermesse, from a cowgirl in a swimming costume to an army of schoolgirls in pleated skirts ready for their first Manga playground.
The brand with the two ‘C’ calls on us to dream, and in these troubled times, that might even be our ultimate means of escape. It’s just a shame that the escape in question takes place in ‘Loubou-slot’ heels in a setting that evokes a baroque nightmare that Marie-Antoinette on LSD would not disavow.

Demna in pointy high heels with a denim pencil skirt and a tight white shirt accented by a corset that laced up the back. A maze of tall black curtains sheltering tightly packed rows of chairs, blacker than Donald Trump’s brain.Aside from the low-tech, fluffy shoes and a few skimpy spandex “bathrobes,” this collection saw Demna treading water with his familiar sartorial archetypes across streetwear, tailoring, and special-occasion wear, albeit with more controlled volumes.
Hold on to your Stetson, Schiaparelli’s cowboy sheriff-in-chief Daniel Roseberry is determined to stay in the saddle. Having already pulled off the chic western trick last year, the Texan designer is back with a rawer version of the genre: hammered leather like rodeo chaps, shearling jackets worthy of a trapper escaped from a Scorsese film, and XXL buckle belts worn…
The title of Off-White’s fall show? “
Under the golden dome of an ancient temple, Where dreams are adorned with divine fabrics, A ballet of shadows and lights awakens, The curtain rises on a hymn to textiles.

When Donatella Versace transforms your bedding into haute couture: is fashion reaching its peak or its point of no return? But for Bob the man who, blessed by the gods of kitsch, looked at a curtain rod and said to himself: “Hey, what if I made a dress for Scarlett Honiara. Result: a legendary parody of “Gone with the Wind” concept à la Jaques Mumuse. But if Mackie dared to hijack Donatella Versace’s living room decor then forget the concept of “dressing room”, welcome to the era of “bedroom chic”!
After conquering fashion with XXL-sized shoulder pads and futuristic looks, Roustintin has decided to invade space, and not just olfactory space. The house is launching Blanc Galaxie, the latest addition to its Les Éternels fragrance collection. And mind you, it’s not just a fragrance, it’s a powerful symbol of hope and confidence, as if a spritz of bergamot can change a life.
This Valentine’s Day, I decided to rediscover the Hermès boutique, a place I hadn’t set foot in since an incident that left a bitter taste in my mouth. A few years ago, someone from the brand’s communications department left me insulting messages on my answering machine, a deep disappointment for me, especially as my grudge, tenacious like that of all Scorpios, is not easily erased. I know it’s not an enviable quality, but there it is. Having left the god Vidar of Norse mythology behind, I parked my bike at the corner of Le Faubourg.
LVMH is stepping on the gas and pressing the accelerator in Formula 1: luxury, champagne and the God Chronos will be there in 2025. After dressing the Paris Olympic Games in its finest fabrics, LVMH is moving up a gear by getting a ticket on the starting grid, but without “Shoes marker”, Louboutin oblige.
While some brands open a flagship to make a bold statement, Ami Paris’ newest store is all about blending into its surroundings. “I liked the idea of being a neighborhood shop, something deeply rooted in the area’s history,” said creative director and founder Alexandre Mattiussi ahead of the opening. “It’s next to a café, beside a restaurant, in a real neighborhood with schools, pharmacies, and bakeries.”
Hermès: Still Winning, Still Expensive, Still Unbothered. While its luxury rivals are breaking a sweat, Hermès International is gracefully trotting ahead like a well-groomed show horse. Sales soared 18% in the fourth quarter, hitting a casual 4 billion euros because apparently, the ultra-rich are still panic-buying Birkins like it’s a stock market crash.
Despite several competitors lamenting a lackluster performance in China, Moncler Group closed 2024 with sales exceeding 3.1 billion euros, plus a cash pile of more than 1.3 billion euros.
I like fashion because information leaks like old bimbos, and so Silvia Onofri has been named CEO of Miu Miu. She would succeed Benedetta Petruzzo, who joined Christian Dior Couture as CEO in October.