Artificial Intelligence does not stop its expansion, and in fashion, the word intelligence is certainly badly used: creation of images, writing of texts, generation of music… This is a simple reuse of existing or real artistic creations. The question divides the profession and raises questions about the future of creators who are now in dire straits.
The fields of intervention of AI in the image sector are expanding more and more every day. It is possible to create your logo, your visual identity, your photographs and videos like “Jacques muse-muse”, to manipulate the consumer. The promise is to generate the design with little effort, which helps many designers like Rous-tintin and many others who do not know how to draw or make a pattern or dress worthy of the name with their hands.
Generative AI works on the principle of “machine learning”; technology based on experience acquired through the digestion of content from web databases. Thus, many artists are worried about the use of works in AI databases, because, in fact, many images have been retrieved from the internet for AI training and used without permission. consent of their Rights Holders. The lack of legal framework for the exploitation of these bases is a subject at the heart of numerous debates. Continue reading