Eight tons of plastic on the Côte d’Azur for a couturier always looking for buzz … This Monday, the designer proudly posted a video on his Instagram account to present his latest creation: an enormous inflatable bag, set up on the beach in Villefranche-sur-Mer.

The inflatable was modeled on the iconic bambino bag for Marseille bimbos. The aim: to promote the short-lived Jacquemus boutique that has set up shop on the Côte d’Azur.

Unfortunately, nobody talks about the ecological impact of such a campaign, and the polyphenols that escape every second into the sea, polluting the Mediterranean. It is estimated that over 8 billion tonnes of plastic waste have been produced since the 1950s. Marine biodiversity is the first victim of ocean plastic pollution.

Here I am, back from a rather hectic holiday, and today I open my 1,280 emails… Given my advanced age, I discover all these spams sent to me for old-age insurance and incontinent diapers, in itself quite a program… I know that, from time to time for some, I have verbal diarrhea, but still!

So here I am, back in the limelight, in the luxury cottages, because in the houses, the mercato has already begun well before the vacations and the general managers have jumped like the jumping peas. We’re also witnessing the replacement of certain designers, who in fact create nothing, by others who will create no more. It’s the demand of luxury houses that have stayed in the marketing stratégy to sell 10,000-euro bags that you can find in China for 100 euros, and sometimes of better quality.

And then there’s the abundant readers’ mail, which fluctuates between 50% insults and 50% compliments, which makes for a pretty even balance. The day after tomorrow, I’ll probably give you a glimpse of a particularly nice letter to which I’ve replied in kind.

As inflation bites its mass-market US shoppers and even aspirational consumers after a post-pandemic handbag spending spree, Michael Kors, which generates the largest chunk revenue, has experienced steeper revenue declines than some higher-end peers in recent quarters.

Nevertheless, Tapestry executives (American multinational luxury fashion holding) believe they can take a page from Coach and Kate Spade’s playbook.

In order to showcase Michael Kors and appeal to more consumers, executives plan to increase their marketing investments.

Hedi Slimane, artistic director of Céline, faced with the fear of riots, did not present this Sunday, July 2. As a challenge to the rules of Paris Fashion Week, Jacquemus chose the week between the men’s and haute couture shows to present its collection, on June 26, off-calendar, in the very extravagant setting of the Château de Versailles basin created by Lenôtre.

Thirteen years later, the “customary” of this calendar, which Jacques Mouclier and Pierre Berger had organized for the profession, and not Didier Grumler, as some Irish and other journalists say… recomposing history in low-brow books for the fashion Net-Woke.

These are the aristocratic women of our time, the Marie-Trottinettes of Versailles, who come to contemplate the couturier of couturiers, the man who can neither sew nor draw, and who is imbued with the noble desire to instruct us.

On Monday, guests at the Jacquemus fashion show at the Château de Versailles shielded themselves from the sun with ivory-colored parasols. The 75 boats lined up along the red runway that skirted one bank were accompanied by baroque music.

The goal of this ambitious fashion show was to position the Jacquemus brand in a more important league, as well as to aim for sales of 500 million euros by 2025. But that’s not going to happen with the dresses presented.

As a nod to Marie-Antoinette and Versailles’ court fashion, the collection is remembered for its frothy skirts and ugliest pantyhose. We’ve certainly not read the same history books.