The Russian tennis player, who won her second French Open title on Saturday, has joined forces with Avon Products Inc. to front campaigns for their latest scents for men and women.

Vice president of global fine fragrances at Avon, Danielle Bibas, cites Maria as the perfect choice for the venture. “Maria is an amazing athlete and businesswoman who has lots of success in life and she has this sophisticated natural beauty.”

Besides, “She’s someone who really exudes happiness.” Maria has already dipped her toes into the world of beauty in the past, having released a signature scent with Parlux Fragrance and boasting the title of co-owner of sun defence range Supergoop. Even though she is just 27, the blond racket-pro is keen to take on new projects.

“I am a very passionate and competitive person. I always try new things and I’m never afraid of failing and I enjoy the creative process,” she added. The scents will cost $30 for Her and $28 for Him. They’ll be available in Europe from September before being launched in North America in October and Asia-Pacific in November.