Lionel Vermeil is back at Balenciaga, as director of communication and image, effective Tuesday. He continues as director of fashion and luxury intelligence at Kering, Balenciaga’s parent, a role he’s held since September 2014.

Vermeil had been director of communications at Balenciaga between 2007 and 2014. In his expanded role, he is to define the communication strategy and image in concert with Balenciaga’s artistic director Demna Gvasalia.

He reports to Balenciaga chief executive Cédric Charbit and joins the house’s executive committee.

The top communications job has been vacant since mid-2015 when Demetria White rejoined Nike as senior director of global communications.

Before joining Balenciaga in 2007, Vermeil worked in communications and public relations at Givenchy and Jean Paul Gaultier.