Gigi Hadid Fronts Burberry Campaign For First Ever Monogram Collection can lean into any look. Is it any wonder, then, that Burberry has tapped the model to transform into several characters in its campaign for its first-ever monogram collection?

Photographed by Nick Knight and designed by Riccardo Tisci in collaboration with British artist Peter Saville, Hadid showcases the brand’s interlocking TB initials across an array of pieces from bomber jackets to tote bags and trainers. “I have always loved and respected Riccardo’s work, and I feel so honoured and grateful that he trusted me with this project,” Hadid said.

The distinctive monogram was first showcased in 2018 after Tisci discovered a selection of 20th century Burberry logo motifs in the house’s archive.