AMI READ IN PARIS

While some brands open a flagship to make a bold statement, Ami Paris’ newest store is all about blending into its surroundings. “I liked the idea of being a neighborhood shop, something deeply rooted in the area’s history,” said creative director and founder Alexandre Mattiussi ahead of the opening. “It’s next to a café, beside a restaurant, in a real neighborhood with schools, pharmacies, and bakeries.”

For Mattiussi, the store isn’t meant to be a destination but rather a natural stop during a stroll through the Marais. “I love the idea that on a Saturday, people might grab a quick coffee at Le Progrès and then drop by Ami,” he said. “Suddenly, we become part of someone’s everyday life.”

Continue reading

HERMÈS A VISION OF LUXURY

Hermès: Still Winning, Still Expensive, Still Unbothered. While its luxury rivals are breaking a sweat, Hermès International is gracefully trotting ahead like a well-groomed show horse. Sales soared 18% in the fourth quarter, hitting a casual 4 billion euros because apparently, the ultra-rich are still panic-buying Birkins like it’s a stock market crash.

Meanwhile, competitors like LVMH and Kering had a rougher time. LVMH eked out a 1% growth, while Kering saw a 12% sales drop, possibly because even wealthy shoppers decided they should maybe stop impulse-buying another Gucci bag for their dog.

Analysts had expected Hermès to deliver a solid 11% growth, but the brand casually exceeded expectations—like that one kid in class who claims they didn’t study but still aces the test. Naturally, investors threw a little celebration, sending Hermès shares up 2.1%.

Continue reading

MONCLER AND LVMH

Despite several competitors lamenting a lackluster performance in China, Moncler Group closed 2024 with sales exceeding 3.1 billion euros, plus a cash pile of more than 1.3 billion euros.

Moreover, the group achieved an operating profit margin of almost 30 percent, and reported double-digit growth in both its direct-to-consumer brands, Moncler and Stone Island, in the last quarter of 2024.

The deal with Bernard Arnault’s LVMH Moët Hennessy Louis Vuitton inked in September, whereby LVMH purchased a 10 percent stake in Double R, the investment vehicle that is controlled by Ruffini and holds his 15.8 percent stake in Moncler, the chairman underscored it was made “at the holding level and it allows to reinforce and give stability.

MIU MIU NEW CEO

I like fashion because information leaks like old bimbos, and so Silvia Onofri has been named CEO of Miu Miu. She would succeed Benedetta Petruzzo, who joined Christian Dior Couture as CEO in October.

Silvia Onofri joins from clothing brand Napapijri, where she served as president. She was appointed to the role in February 2023, succeeding Massimo Ferrucci. After a 20-year career in fashion at luxury brands such as Bulgari and Bally. Napapijri is part of VF Corp. At Napapijri, Onofri has appointed its first global creative director, Christopher Raeburn, the British designer known for his sustainable credentials as a pioneer in recycling and upcycling fashion.

Continue reading

COACH FALL 2025

On Monday afternoon, Coach made its grand return to the Park Avenue Armory, a historic brick building located at 643 Park Avenue in Manhattan, New York, built in the Gothic Revival style in 1880. With a live soundtrack paying homage to David Lynch, Stuart Vevers presented a resolutely New York collection, inspired by the 90s with the style of inner-city youth.

Continue reading

STACEY BENDET

alice + olivia founder Stacey Bendet pulls inspiration from her love of vintage and all things feminine to design clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated. Ornamented fabrics, colorful prints and ultra-flattering fits provide today’s modern woman with options for every day and every occasion.

Continue reading

ANNA SUI FALL 2025

Anna Sui turned her eye to the world of the “madcap heiress” from the 1930s, a woman who the society pages of the time would rabidly report on, charting both her successes and falls.

Continue reading

FASHION MERCATO 2025

As rumor mongers and industry observers speculated Thursday about Sabato De Sarno’s potential successor at Gucci, is it Kim? Is it Hedi? Is it Maria Grazia?

Kering shares rose 5.1% to 251.90 euros as the stock market reacted to the news about the Prince of Venice. Some analysts were surprised, others less so, that Gucci decided to end its collaboration with its creative director less than three weeks before its fall 2025 show in Milan, specifying that the show would be presented by the brand’s design team.

The statement simply said that the new creative direction would be announced in due course. Sarno’s departure has fueled speculation that Hedi Slimane has reportedly bought an apartment in Milan since leaving Celine last year.

In addition to Dario Vitale, who left his position as Miu Miu’s ready-to-wear design director in late January, Versace is also said to be interested in him. Maria Grazia Chiuri is also reportedly a potential candidate to succeed De Sarno, who is returning to Giorgia Meloni’s homeland.

Continue reading

JIL SANDER 2026

Serge Brunschwig has left LVMH, the intellectual and affable French executive. He made the announcement on his LinkedIn account, with a message beginning: ‘Au revoir hashtag#LVMH’.  Then #bonjour CEO of Jil Sander and OTB Group. Humour that will not have escaped the lord.

He would succeed Luca Lo Curzio, who left Jil Sander in November. Brunschwig is also expected to be appointed Chief Strategy Officer of OTB Group, parent company of Jil Sander, reporting to Ubaldo Minelli, CEO of the Italian fashion company.

The French-born Minelli spent three decades at LVMH as CEO of Fendi, where he was replaced by Pierre-Emmanuel Angeloglou in June 2024. At the time, LVMH spokespeople explained that he was ‘pursuing another mission within the group’. Promises are only binding on those who listen to them.

FM

KIM JONES RETIREMENT

Kim Jones has decided to leave his position as artistic director of men’s collections after seven-year run. The development is sure to further fuel speculation that Loewe fashion star Jonathan Anderson may soon be installed at Dior. Dior needs newness to recapture clients attention.

The luxury industry is all about creativity, product appeal and desirability . “There is a reason why creative directors are paid what they are.”

The British designer‘s resignation came one week after he paraded Dior’s fall 2025 menswear on a minimalist set of grand, white staircases and was decorated as a Knight of the Legion of Honor, France’s highest civilian decoration by the Wintour ! don’t understand by Anna a american lady. Jones and the next goal Chanel why not…

Three months ago, Jones also stepped down at Fendi after an eventful four-year collaboration that saw the Roman house dabble with collaborations . In his absence, Silvia Fendi is now overseeing all the collections until a successor is named. Perhaps Jones simply wants some peace and quiet and a well-deserved retirement from this crazy world. When you left the prince of Luxury, no country for old men.

KERING & BURBERRY

Kering is reportedly in negotiations with Burberry. A return to grace in the house of Stella McCartney, which has just bought its shares from LVMH. Kering seems to want to relaunch the purchase of brands and the competition with its historic rival. Kering is looking to strengthen its presence in different luxury segments. Burberry, with its British heritage, its expertise in ready-to-wear and trench coats, could complement Kering’s current offering, which is already strong in fashion brands (Gucci, Saint-Laurent, Balenciaga, Creed, Alexander McQueen), and thus complete its presence in British luxury.

Although smaller, Stella McCartney’s brand embodies modern and minimalist luxury, with strong growth potential, particularly in the women’s fashion and accessories segment. Kering could see in it an opportunity to rejuvenate its portfolio and reach younger clients.

Continue reading

DIOR A COURT DRESS

Iroquois haircuts, also known as Mohawk, are a bold and distinctive hairstyle.  ‘Yes, it’s a cross between a punk and a monk disguised as a hedgehog, the Iroquois, this haircut could have been a symbol of war status, a message to the Lord of luxury the big Bernard, perhaps!

But these dresses are to be found in the collections of many museums around the world. They have a specific name, they were called court dresses, or corpse dresses, according to the ceremonial dress of the European courts of the 18th century, they symbolised social rank, wealth and power, and that hasn’t changed much.

It was Louis XIV, the Sun King, who contributed to its design around 1680. It consisted of a rigid whalebone bodice laced at the back, a crinoline skirt and separate sleeves. It also included a train worn either at the waist or falling from the shoulders, but the Maria prefers without a train to admire the world origin of ‘courbet’, a visit under the girls’ dresses, a must.

Continue reading

KIM JONES

Kim Jones, under a black tent, like the sadness of the world, with a white staircase as a backdrop, Potemkin staircase style, a stripped-down décor to better highlight the fabrics and the construction of the fundamentals that distinguish the luxury of clothes as opposed to those of Zara. From a distance, looks are uncluttered, monochrome, sober at first glance, like this monastic black coat worn with a Yamamoto-style long skirt – the Catholicism is back. But if you zoomed in on the details, which even the front row had trouble seeing, you could spot details like these glass beads scattered like raindrops on the shoulders of a navy blue suit, the tears of luxury perhaps!

Diving into the archives makes sense at a time when many designers are redoubling their efforts to win back luxury consumers disappointed by the poverty of creations, because high-end basics ranging from €800 t-shirts to €4,500 coats are no longer in vogue, and at these prices, they’d better please. That’s probably why the more streamlined designs are given a touch of originality, often drawn from the women’s fashion lexicon of the old haute couture school.

In the 18th century, it was not uncommon to see fashionable men wearing brightly coloured silk damask coats. Jones revitalized this idea with belted kimono jackets and a pink satin robe embroidered with a motif borrowed at the Pondicherry dress from Christian Dior collection 1948.
Continue reading

MARIA NO COUNTRY FOR OLD LADIES

Even if the lord forbids his employees to speak to certain press organs, information continues to leak like the waters of Lake Victoria Falls. Information swells like a balloon. Maria Grazia is allegedly in trouble with the group, and her replacement is obviously imminent. After almost 10 years of reinterpretation, no one can take her seriously any more, such is her commitment to the subtle feminine poetry of the house.

She never had the thrill that art provokes in a creator, the emotion of the found subject, and of the scene that takes shape in the intoxication of creation, with a flat encephalogram of originality. A victimized, conflicted feminist who believes that men dominate women, but where would she get such an idea, knowing only nymphs?
Continue reading

ARMANI SEDUCTIVE SHOW

Giorgio Armani titled his collection “Seductive” with soft fabrics galore, including crushed velvet for pants, metallic touches in knits and generous animal prints on shoes, and little fur jackets.

The result was a strong and convincing show, perhaps a little flashier than usual, but proof that the master of Milanese fashion still has guts and new things to say at 90.