This Valentine’s Day, I decided to rediscover the Hermès boutique, a place I hadn’t set foot in since an incident that left a bitter taste in my mouth. A few years ago, someone from the brand’s communications department left me insulting messages on my answering machine, a deep disappointment for me, especially as my grudge, tenacious like that of all Scorpios, is not easily erased. I know it’s not an enviable quality, but there it is. Having left the god Vidar of Norse mythology behind, I parked my bike at the corner of Le Faubourg.
As soon as I entered, the experience was quite different, I was taken care of immediately. The first thing that struck me was the elegance of the place, where Art Deco meets controlled modernity. The architectural lines, rigorous and balanced, recall the golden age of design while leaving room for a contemporary fluidity. Under the subtly subdued lighting, leather, precious wood and touches of lacquer meet each other with refined sobriety.
While some brands open a flagship to make a bold statement, Ami Paris’ newest store is all about blending into its surroundings. “I liked the idea of being a neighborhood shop, something deeply rooted in the area’s history,” said creative director and founder Alexandre Mattiussi ahead of the opening. “It’s next to a café, beside a restaurant, in a real neighborhood with schools, pharmacies, and bakeries.”
Hermès: Still Winning, Still Expensive, Still Unbothered. While its luxury rivals are breaking a sweat, Hermès International is gracefully trotting ahead like a well-groomed show horse. Sales soared 18% in the fourth quarter, hitting a casual 4 billion euros because apparently, the ultra-rich are still panic-buying Birkins like it’s a stock market crash.
Despite several competitors lamenting a lackluster performance in China, Moncler Group closed 2024 with sales exceeding 3.1 billion euros, plus a cash pile of more than 1.3 billion euros.
I like fashion because information leaks like old bimbos, and so Silvia Onofri has been named CEO of Miu Miu. She would succeed Benedetta Petruzzo, who joined Christian Dior Couture as CEO in October.




As rumor mongers and industry observers speculated Thursday about Sabato De Sarno’s potential successor at Gucci, is it Kim? Is it Hedi? Is it Maria Grazia?
Serge Brunschwig has left LVMH, the intellectual and affable French executive. He made the announcement on his LinkedIn account, with a message beginning: ‘Au revoir hashtag#LVMH’. Then #bonjour CEO of Jil Sander and OTB Group. Humour that will not have escaped the lord.
Kim Jones has decided to leave his position as artistic director of men’s collections after seven-year run. The development is sure to further fuel speculation that Loewe fashion star Jonathan Anderson may soon be installed at Dior. Dior needs newness to recapture clients attention.
As he marked the 20th anniversary of his latest Privé couture collection in Paris on Tuesday night, Giorgio Armani emphasized once again how the “linear elegance of Japan” has influenced his designs, in addition to the “shapes and colors of China”, the opulence of India, the decorum of North Africa and the landscapes of Polynesia. 
Kering is reportedly in negotiations with Burberry. A return to grace in the house of Stella McCartney, which has just bought its shares from LVMH. Kering seems to want to relaunch the purchase of brands and the competition with its historic rival. Kering is looking to strengthen its presence in different luxury segments. Burberry, with its British heritage, its expertise in ready-to-wear and trench coats, could complement Kering’s current offering, which is already strong in fashion brands (Gucci, Saint-Laurent, Balenciaga, Creed, Alexander McQueen), and thus complete its presence in British luxury.
Iroquois haircuts, also known as Mohawk, are a bold and distinctive hairstyle. ‘Yes, it’s a cross between a punk and a monk disguised as a hedgehog, the Iroquois, this haircut could have been a symbol of war status, a message to the Lord of luxury the big Bernard, perhaps!
Kim Jones, under a black tent, like the sadness of the world, with a white staircase as a backdrop, Potemkin staircase style, a stripped-down décor to better highlight the fabrics and the construction of the fundamentals that distinguish the luxury of clothes as opposed to those of Zara. From a distance, looks are uncluttered, monochrome, sober at first glance, like this monastic black coat worn with a Yamamoto-style long skirt – the Catholicism is back. But if you zoomed in on the details, which even the front row had trouble seeing, you could spot details like these glass beads scattered like raindrops on the shoulders of a navy blue suit, the tears of luxury perhaps!
Even if the lord forbids his employees to speak to certain press organs, information continues to leak like the waters of Lake Victoria Falls. Information swells like a balloon. Maria Grazia is allegedly in trouble with the group, and her replacement is obviously imminent. After almost 10 years of reinterpretation, no one can take her seriously any more, such is her commitment to the subtle feminine poetry of the house.


Pharrell Williams, standing next to his longtime friend Nigo, two of the most influential tastemakers in streetwear, from the launch of their Billionaire Boys Club brand to their first eyewear design for Vuitton in 2004, to ongoing projects such as Nigo’s Human Made brand and Williams’ auction platform Joopiter, nigo and Williams to destroy Louis Vuitton.
He began his career designing dog beds and will end up producing clothes for bitches. The 39-year-old Bavarian is worth millions thanks to his three clothing lines, and his house is worth at least 800 million euros. A maximalist style for this son of a doctor who doesn’t bother with codes of good taste, but he knows all about the fall of the “rêne”.