In 2021, LVMH announced a partnership with Google to accelerate innovation and develop new artificial intelligence solutions, it is “generative” AI or “GenIA” which is essential.
Capable of formulating coherent and often accurate sentences, from simple questions or requests formulated by a user, the technology has seen a boost with the free access to ChatGPT from the American pioneer of AI, OpenAI, in which Microsoft invested 13 billion dollars.
At LVMH, some 4,000 to 5,000 people use “MaIA”, an internal AI based on ChatGPT, every day, for example to synthesize documents or translations. This is probably why the group’s lyrics are abstruse. Continue reading