
IFM GENIUSES WITHOUT GENIUS

When Donatella Versace transforms your bedding into haute couture: is fashion reaching its peak or its point of no return? But for Bob the man who, blessed by the gods of kitsch, looked at a curtain rod and said to himself: “Hey, what if I made a dress for Scarlett Honiara. Result: a legendary parody of “Gone with the Wind” concept à la Jaques Mumuse. But if Mackie dared to hijack Donatella Versace’s living room decor then forget the concept of “dressing room”, welcome to the era of “bedroom chic”!
Festival of baroque! Prints so bold that we wonder if the wallpaper of a Venetian hotel from the 80s was not used as a moodboard. On leggings, sculpted skaters, “because we do not skate with love”, blouses with “leg of lamb by Agneli” sleeves.
Men’s fashion, with flashy shirts and gold accessories worthy of a nostalgic rapper from the 90s. We even had the right to sequined t-shirts and jeans, for those who want to sparkle for no good reason. To perfect this ode to maximalism, heated benches and rococo blankets were made available yes, we are close to the thermal experience and for my bimbo demi-mondaine neighbor “finally Hot”.
After conquering fashion with XXL-sized shoulder pads and futuristic looks, Roustintin has decided to invade space, and not just olfactory space. The house is launching Blanc Galaxie, the latest addition to its Les Éternels fragrance collection. And mind you, it’s not just a fragrance, it’s a powerful symbol of hope and confidence, as if a spritz of bergamot can change a life.
The creator describes Blanc Galaxie as a blank canvas to fully express who you are to yourself and to the world. And that’s all there is to it. No need for therapy, just invest $260 in a bottle to finally understand who you are. The long result of many hours of psychotherapy for itself.
It’s true that we’ve always dreamed of smelling an eclipse. A daring olfactory concept, which could give other brands ideas (‘Éclipse Totale’ – the fragrance for difficult Monday mornings?).
This Valentine’s Day, I decided to rediscover the Hermès boutique, a place I hadn’t set foot in since an incident that left a bitter taste in my mouth. A few years ago, someone from the brand’s communications department left me insulting messages on my answering machine, a deep disappointment for me, especially as my grudge, tenacious like that of all Scorpios, is not easily erased. I know it’s not an enviable quality, but there it is. Having left the god Vidar of Norse mythology behind, I parked my bike at the corner of Le Faubourg.
As soon as I entered, the experience was quite different, I was taken care of immediately. The first thing that struck me was the elegance of the place, where Art Deco meets controlled modernity. The architectural lines, rigorous and balanced, recall the golden age of design while leaving room for a contemporary fluidity. Under the subtly subdued lighting, leather, precious wood and touches of lacquer meet each other with refined sobriety.
While some brands open a flagship to make a bold statement, Ami Paris’ newest store is all about blending into its surroundings. “I liked the idea of being a neighborhood shop, something deeply rooted in the area’s history,” said creative director and founder Alexandre Mattiussi ahead of the opening. “It’s next to a café, beside a restaurant, in a real neighborhood with schools, pharmacies, and bakeries.”
For Mattiussi, the store isn’t meant to be a destination but rather a natural stop during a stroll through the Marais. “I love the idea that on a Saturday, people might grab a quick coffee at Le Progrès and then drop by Ami,” he said. “Suddenly, we become part of someone’s everyday life.”
Hermès: Still Winning, Still Expensive, Still Unbothered. While its luxury rivals are breaking a sweat, Hermès International is gracefully trotting ahead like a well-groomed show horse. Sales soared 18% in the fourth quarter, hitting a casual 4 billion euros because apparently, the ultra-rich are still panic-buying Birkins like it’s a stock market crash.
Meanwhile, competitors like LVMH and Kering had a rougher time. LVMH eked out a 1% growth, while Kering saw a 12% sales drop, possibly because even wealthy shoppers decided they should maybe stop impulse-buying another Gucci bag for their dog.
Analysts had expected Hermès to deliver a solid 11% growth, but the brand casually exceeded expectations—like that one kid in class who claims they didn’t study but still aces the test. Naturally, investors threw a little celebration, sending Hermès shares up 2.1%.
Despite several competitors lamenting a lackluster performance in China, Moncler Group closed 2024 with sales exceeding 3.1 billion euros, plus a cash pile of more than 1.3 billion euros.
Moreover, the group achieved an operating profit margin of almost 30 percent, and reported double-digit growth in both its direct-to-consumer brands, Moncler and Stone Island, in the last quarter of 2024.
The deal with Bernard Arnault’s LVMH Moët Hennessy Louis Vuitton inked in September, whereby LVMH purchased a 10 percent stake in Double R, the investment vehicle that is controlled by Ruffini and holds his 15.8 percent stake in Moncler, the chairman underscored it was made “at the holding level and it allows to reinforce and give stability.
I like fashion because information leaks like old bimbos, and so Silvia Onofri has been named CEO of Miu Miu. She would succeed Benedetta Petruzzo, who joined Christian Dior Couture as CEO in October.
Anna Sui turned her eye to the world of the “madcap heiress” from the 1930s, a woman who the society pages of the time would rabidly report on, charting both her successes and falls.
As rumor mongers and industry observers speculated Thursday about Sabato De Sarno’s potential successor at Gucci, is it Kim? Is it Hedi? Is it Maria Grazia?
Kering shares rose 5.1% to 251.90 euros as the stock market reacted to the news about the Prince of Venice. Some analysts were surprised, others less so, that Gucci decided to end its collaboration with its creative director less than three weeks before its fall 2025 show in Milan, specifying that the show would be presented by the brand’s design team.
The statement simply said that the new creative direction would be announced in due course. Sarno’s departure has fueled speculation that Hedi Slimane has reportedly bought an apartment in Milan since leaving Celine last year.
In addition to Dario Vitale, who left his position as Miu Miu’s ready-to-wear design director in late January, Versace is also said to be interested in him. Maria Grazia Chiuri is also reportedly a potential candidate to succeed De Sarno, who is returning to Giorgia Meloni’s homeland.
Serge Brunschwig has left LVMH, the intellectual and affable French executive. He made the announcement on his LinkedIn account, with a message beginning: ‘Au revoir hashtag#LVMH’. Then #bonjour CEO of Jil Sander and OTB Group. Humour that will not have escaped the lord.
He would succeed Luca Lo Curzio, who left Jil Sander in November. Brunschwig is also expected to be appointed Chief Strategy Officer of OTB Group, parent company of Jil Sander, reporting to Ubaldo Minelli, CEO of the Italian fashion company.
The French-born Minelli spent three decades at LVMH as CEO of Fendi, where he was replaced by Pierre-Emmanuel Angeloglou in June 2024. At the time, LVMH spokespeople explained that he was ‘pursuing another mission within the group’. Promises are only binding on those who listen to them.
Kim Jones has decided to leave his position as artistic director of men’s collections after seven-year run. The development is sure to further fuel speculation that Loewe fashion star Jonathan Anderson may soon be installed at Dior. Dior needs newness to recapture clients attention.
The luxury industry is all about creativity, product appeal and desirability . “There is a reason why creative directors are paid what they are.”
The British designer‘s resignation came one week after he paraded Dior’s fall 2025 menswear on a minimalist set of grand, white staircases and was decorated as a Knight of the Legion of Honor, France’s highest civilian decoration by the Wintour ! don’t understand by Anna a american lady. Jones and the next goal Chanel why not…
As he marked the 20th anniversary of his latest Privé couture collection in Paris on Tuesday night, Giorgio Armani emphasized once again how the “linear elegance of Japan” has influenced his designs, in addition to the “shapes and colors of China”, the opulence of India, the decorum of North Africa and the landscapes of Polynesia. Continue reading