These are the aristocratic women of our time, the Marie-Trottinettes of Versailles, who come to contemplate the couturier of couturiers, the man who can neither sew nor draw, and who is imbued with the noble desire to instruct us.

On Monday, guests at the Jacquemus fashion show at the Château de Versailles shielded themselves from the sun with ivory-colored parasols. The 75 boats lined up along the red runway that skirted one bank were accompanied by baroque music.

The goal of this ambitious fashion show was to position the Jacquemus brand in a more important league, as well as to aim for sales of 500 million euros by 2025. But that’s not going to happen with the dresses presented.

As a nod to Marie-Antoinette and Versailles’ court fashion, the collection is remembered for its frothy skirts and ugliest pantyhose. We’ve certainly not read the same history books.

Jacquemus, the French brand known for its cinematic runway shows in spectacular locations such as a lavender field and a salt mine, will visit the Château de Versailles for its next fashion show on June 26, as part of a brand elevation strategy that includes plans for an international retail rollout.

Designer Simon Porte Jacquemus, known for his Mediterranean aesthetic and deft use of social media, follows in the footsteps of major brands such as NafNAF and Zara. What could be better than a king’s castle for the king of tartuffery?

To be able to do a fashion show at Versailles has always been a childhood dream,” declared the couturier, who can neither draw nor sew a dress.

But Jacquemus CEO Bastien “Dag-Usant” has his work cut out for him! The initiative is part of a long-term strategy to elevate the brand somewhere.

Chiquito handbags, the brand’s best-sellers, start at 490 euros, the company’s cash cow. At 5.2 cm long and 8.7 cm high (with handle), it can only hold the letter “J” in the Jacquemus logo. It’s worn hanging from a ridiculous finger.

According to three people with direct knowledge of the matter, EU antitrust regulators are investigating how Kering’s (PRTP.PA) Gucci and other fashion firms set prices of handbags and leather goods for distributors.

Reuters reported previously that the European Union raided Gucci’s Milan site, which makes such products, at dawn in response to a Reuters report. Kering confirmed at the time that Gucci had cooperated with EU regulators.

An EU competition watchdog is investigating whether the companies are imposing consumer prices on multi-brand retailers selling their products and threatening not to sell to them if they don’t.

EU antitrust laws prohibit such practices, and breaches can result in fines of up to 10% of a company’s global revenue.

When Jean-Christophe Babin, CEO of Bulgari, unveiled the new Bulgari Hotel on Thursday, he expressed his enthusiasm for the world’s 9th luxury hotel BULGARI, which has special significance because of its location in Rome, where Bulgari is based, marking as well as its historical significance.

With six floors and over 151,000 square feet of space, plus an additional terrace offering breathtaking views of Rome from the Vatican to the Villa Medici, there was no shortage of superlatives. The Pope himself is said to have blessed the luxury lord’s new flagship from his bed.

Dubbed Valentino The Narratives, the show will take place on June 16 at 2 p.m. at the Università degli Studi di Milano Statale. The event will kick off Milan Fashion Week, which runs through June 20.

While the women’s and couture collections are traditionally unveiled in Paris, this is actually a return to the roots, since founder Valentino Garavani presented his first men’s show in Milan in January 1985. No more Paris and its traffic jams.

In 2022, the house launched Valentino House Essentials, a selection of timeless but ever-changing staples that serve as codes for Piccioli’s creative vision, and the project will continue this year.

The three best-dressed guests at the coronation of King Charles III.Parisian chic was infused into the coronation by Brigitte Macron, who attended with her husband, French President Emmanuel Macron. A pastel pink midi dress and matching Louis Vuitton coat completed her look.

In the wake of Balenciaga’s ad scandal, a portion of Kering chairman and chief executive officer François-Henri Pinault’s pay will be indexed on the French luxury group’s efforts to protect the reputation of its brands.  Perhaps there should also be a sanction for parents who merchandise their children.

Speaking at the group’s annual general meeting in Paris on Thursday, Véronique Weill, an independent board director at Kering, said it was one of two new criteria determining the variable salary of the group’s top two executives, Pinault and group managing director Jean-François Palus, in 2023. Another new element is linked to the reduction of the group’s carbon footprint, Weill said.

Addressing the situation on Thursday, Pinault took responsibility for the error, but emphasized that Kering’s brands are bigger than the inviduals who run them.

Balenciaga triggered outrage with two ad campaigns in November, the effects of which continue to impact the revenues of Kering’s “other houses” division, which recorded a 9 percent sales decline in the first quarter.