Patek Philippe chose Milan to unveil its new women’s Twenty-4 Automatic watch. Thierry Stern took the stage positioned under a glass structure erected in the courtyard of the storied 17th-century Palazzo Serbelloni. “It’s been nearly 20 years after the debut of the Twenty-4 Manchette watch and we’ve been working on this new women’s timepiece for the past five years and through 40 prototypes,” said the affable executive.
The Geneva-based company is launching the first model of the collection with a self-winding mechanical movement in a round case.
Asked about choosing Milan for the launch a first for Patek Philippe Stern highlighted the city’s link to “fashion and beauty. We have to be in Milan. If it works in Italy, it will work everywhere.” Continue reading