MAX MARA PRE-FALL 2022

NIKE BUYS THE START-UP RTFKT

After having imposed its brand on all sports fields, Nike is now interested in the virtual world. The launch of its virtual “Nikeland” in collaboration with the video game Roblox last month was a first step, the American equipment manufacturer is moving on to the second by buying the start-up RTFKT (“Artifact”), founded in 2020 by three associates including the French Benoît Pagotto.

The startup, which raised $8 million last May, designs limited-edition virtual wearables – including sneakers – in the form of NFTs (Non-Fungible Tokens) certified on the blockchain. It has achieved $100 million in revenue by 2021. Continue reading

CHANEL LIMITED NAIR

Chanel has named veteran Unilever executive Leena Nair its new London-based global chief executive officer, effective at the end of January 2022. The first female, first Asian, youngest ever CHRO of Unilever of the Unilever Leadership Executive Leena Nair (born 1969).

“This new partnership at the helm of the company, appointed by The Board of Chanel Limited (UK), will further ensure long-term success as a private company, believing in the freedom of creation, cultivating human potential and acting to have a positive impact in the world,” Chanel said in a brief statement.

Nair joins the French fashion and beauty giant from Unilever, where she had a 30-year career. She has served as the global consumer goods company’s chief human resources officer, and a member of the executive committee since 2016.

According to Chanel, Nair has “built a global reputation for progressive and human centered leadership, delivering significant business impact” and went on to describe her as a “highly respected as a visionary leader whose ability to champion a long-term, purpose-driven agenda is matched with a consistently strong record of business outcomes.” Continue reading

MOSHINO PRE-FALL 2022

I wanted to take…military codes and things that are so staid and formal, but do them in candy bonbon colors and make them feel more playful and surreal,” said designer Jeremy Scott.

Pop Art, Op Art and psychedelia; ’60s sci-fi dystopia and Sgt. Pepper band spirit all converged in Jeremy Scott’s color trip of a Moschino pre-fall 2022 men’s and women’s lineup.

I wanted to take those military codes and things that are so staid and formal, but do them in candy bonbon colors and make them feel more playful and surreal,” said Scott during a Zoom session from his Los Angeles home.

Two of his favorite films, “A Clockwork Orange” and “Blade Runner,” were also in the aesthetic blender, inspiring the bowler hats and the models’ exaggerated eye makeup. Continue reading

DSQUARED2 PRE FALL 2022

The elevator selfie trend appeals to Dean and Dan Caten, who are always quick to pick up on social media undercurrents.

Their pre-fall Dsquared2 collection was shot in an elevator mock-up, and every pic was quoted Twitter-style. So, was it intended as a slightly ironic commentary on our social media obsessions? Airport elevators, hotel elevators they’re just metaphors for the desire to hit the road again. Our boys and girls are travelers, globetrotters. They’re finally out of their closet and back on the planet.

SALSA DANCE PARIS DOWN TOWN

Salsa has opened a store in the center of the French capital. The Portuguese brand specializing in morphological denim inaugurated a 70 square meter store at 49 rue de Rivoli on December 1st. The Portuguese Zara is a brand founded in 1994 and made its first steps in France in 2010, before gradually expanding its network on French soil, where it now totals a dozen stores under the sign.

New Parisian showcase on this artery in full revival or the cars are forbidden. This year, La Samaritaine has reopened its doors, while Uniqlo, Miliboo and Ikea have taken up residence there, in a space that, once cleared of cars, will become a museum of stores.

Claiming 600 points of sale in Europe and also being distributed in multi-brand and department stores, the company owned by the Sonae group welcomed a new CEO in February in the person of Mia Ouakim.

This former brand and product manager at Esprit is responsible for “repositioning and rejuvenating the brand, growth and penetration of new markets”.

JACQUEMUS 24 HEURES

After its flower store this summer, Jacquemus is back with a new ephemeral concept. This time it is a temporary boutique as its name suggests, “Jacquemus 24/24”, it will be open continuously.
The pop-up is inspired, in fact, by automated stores, with an exclusive selection of pieces, which will be available for purchase via vending machines, without interruption and 24/24, 16 de la rue de Richelieu Paris.

Selling luxury products like supermarket products to break the boundaries? The idea, which may have seemed preposterous last year, now seems acceptable, after two years of pandemic and extreme digitalization. Continue reading

THE PUNCHING BAGS FOR MAN

The days of the man bag should be numbered? A growing number of men are ditching their bags and backpacks in favor of handbags traditionally intended for women, whether mini styles worn crossbody, or travel-friendly maxi versions.

The trend was crystallized at Paris Fashion Week when the influencers behind the Instagram turned up at the show wearing their signature matching outfits, each carrying one handbags.

Virgil Abloh and Kim Jones played really big roles in helping to shape men’s products into more fashionable stuff.

This is a very, very big trend. You see more and more men being very confident in carrying what we call traditionally women’s-shaped bags, perhaps, and it’s all around playing with this gender fluidity. Meanwhile, unisex styles like the Hermès Cargo bag, with its practical outside pockets and cup holder, have gained traction with both sexes. Inspired by military clothing, the canvas bag, launched in 2020, comes in colors such as sand and navy. A bag to disrupt trends.

GREEN GIANT IN PARIS

Yesterday The French Institut of Fashion inaugurated its new “camp us” in Paris. Finance Minister, Bruno “Cityhall” joined executives including the Man from Toledo, the famous cup cake Pavlova, Guillaume of the Seine, called “the river of no return” and the famous Pascal More Fun.

Finance Minister said “You represent a vital economic sector for France. You are not an accessory,” whose office overlooks the IFM headquarters at the Cité de la Mode et du Design, a striking contemporary building on the banks of the Seine, that the Parisian call the green giant , “Not realy green “

1,000 students on board to transform them in clever dogs to know everything on one subject and nothing on others, a figure set to increase to 1,250 within two years, to finally learn nothing. However managed by the former president of Condé Nast France, who will be adviced by Madame “Win Tower”. it should be very sucessfull. Set up a school with people who know nothing about this profession to train students who will not learn anything. That makes sense. Continue reading

BRITISH PEOPLE PROMOTE BRITISH

Alessandro Michele will receive the Trailblazer Award at The Fashion Awards 2021 on Nov. 29 at the Royal Albert Hall. The British Fashion Council, said it is honoring Michele for his visionary work to date in positioning Gucci at the intersection of culture, art, music and film.

Michele has presented Gucci’s Aria and Love Parade collections, launched Vault by Gucci and opened the Gucci Garden Archetypes exhibit and the Gucci Archive in Florence, continuing to expand the scope of what a traditional luxury fashion brand should be.

The Gucci Love Parade was a celebration of all things Hollywood while his collection Ouverture of Something that Never Ended was launched during GucciFest, the brand’s digital film festival that took place late last year. Continue reading

GUCCI A MURDER BY ORDER

“House of Gucci” doesn’t even open in theatre until Wednesday. Media reviews of the film were embargoed until today, but reactions on social media have been mixed. Some people who have seen advance screenings have called it an amusing satire. And Scott has said that’s what he was going for satire. Other viewers have deemed it overstuffed and unfocused, while a few have praised it as a masterpiece, sparking early buzz for Gaga and Driver in the Oscars race. Continue reading

TIFFANY 180 CARATS OF DIAMONDS

The biggest diamond stone in the world. Tiffany has unveiled most expensive Design in its history? It was last Sunday at a Tiffany event in Dubai, The World’s Fair Necklace the biggest diamond stone in the world was unveiled with a total 180 carats of diamonds, all set in platinum. At its center is an 80-carat oval shape, D color and internally flawless diamond that Tiffany has christened “The Empire Diamond,” named for the New York City icon in the jeweler’s hometown. Continue reading

BOTTEGA DI ACACIA

Kering has announced that Matthieu Blazy is assuming the creative director role at Bottega Veneta, following Daniel Lee’s abrupt departure.

The news that Lee was stepping down stunned the industry. He did more than revive the Italian luxury goods house; he set the style agenda, as anyone who’s browsed the racks at a fast-fashion chain can tell you. Blazy’s appointment isn’t quite as surprising. He was Lee’s number two at Bottega Veneta from mid-2020, and Kering has had enormous success moving behind-the-scenes designers into the spotlight, see: Alessandro Michele at Gucci.

Also, Blazy is not the unknown that Lee was. The Belgian 37-year-old has been widely respected and liked since he first attracted notice at Maison Margiela Artisanal, where he was head designer in the early 2010s. Continue reading

PRADA THE NIGHT RISES

Patrizio Bertelli will be hosting the group’s Capital Markets Day today at Milan’s Fondazione Prada, providing an update on its growth strategies.

Financial targets in the medium range include reaching revenues of around 4.5 billion euros, which implies almost doubling 2020 figures, as last year the company posted revenues totaling 2.42 billion euros. Prada is poised “to generate growth in the long term,” believes Bertelli, through “its relevance, sustainability and incisiveness.”

In a moment of cultural and social change as the current one, luxury must continue to evolve in line with the market. Chairman Paolo Zannoni said “We saw an acceleration in the third quarter compared with the first half,” . After a “blip slowdown” in China in August, the area picked up immediately after. Continue reading

UNIQLO LOVE SONG

Jil Sander’s and Yanai and Tadashi Yanai, chairman, president and chief executive officer of Uniqlo’s parent company Fast Retailing, reflected on their experiences of working together.

Yanai said he and his team at Uniqlo also learned a lot from their work with Sander, especially when it comes to one of the company’s core principles “simple is better.”

Simple and beautiful clothes naturally require attention to detail, and Ms. Sander is a true pioneer in this area. Through our work with Ms. Sander, we were once again convinced that without the passion to evolve into something better, simple yet refined clothing would not be possible in the true sense of the word,” the executive said.

I profited from thinking on such a large scale as Uniqlo’s worldwide presence demands. Of course, it meant channeling my vision to a manageable, smaller collection size. +J may have helped Uniqlo to consolidate their customer base and create interest from new sides since we proved that the know-how and production quality of the company has no limits.” Continue reading

DIOR IN LONDON

In a statement, Dior underlined its long ties with the U.K., dating back to its inaugural show across the Channel, held in 1947 in the presence of the Queen Mother and Princess Margaret. The house unveiled its 2017 women’s resort collection at Blenheim Palace, birthplace of Sir Winston Churchill.

“We are delighted to be presenting our fall men’s collection abroad once again, and to be reconnecting with the ‘physical’ runway, an experience that is more important than ever,” said Pietro Beccari, chairman and chief executive officer of Christian Dior Couture.

London is, of course, also the city closest to Kim Jones’ heart, where he was born and where he lives, which inspires him with its inexhaustible creativity and which he loves deeply,” he added. show in London on Dec. 9.

Jones, who has worked for brands including Umbro, Dunhill and Louis Vuitton, hasn’t shown a collection in the British capital since 2003. The designer counts British celebrities such as David and Victoria Beckham, Kate Moss and Naomi Campbell among his close friends.

BALMAIN FOR A FEW MORE DOLLARS

Balmain collaborates with Netflix for a film “The Harder They Fall”, a foreshadowing of a fall. It is on the occasion of the film by Jeymes Samuel, produced by Shawn Carter (who is none other than Jay Z) that this film features the story of an Afro-American slave who became one of the most legendary cowboys of the Wild West. A universe, which fascinates the young designer, the Wonder Boy having confused with the Wonder Cowboy: “I spent a large part of my childhood watching American Westerns,” explains Olivier Rousteing, which gives him, indeed, a very thorough knowledge of the history of America and its boys Vachers, a “Broke Back Mondain” in black, for a “feature film” that will certainly have attracted the designer.

When he was told that it is thanks to Lafayette that Americans are Americans, he would have said “the Brexit already existed at the time of Galeries Lafayette?” This is not invented! The creator, as he likes to call himself taking himself for God, then imagines pieces of ready-to-wear “Andro Jeans” having heard a new word, these with bangs, suede, neutral colors and Tutti Frutti, resuming the costumes of the famous Cowbow “The hindquarters whistle three times” or “Lend me your hand cowboy”. Continue reading

SUPREME LVMH AND CO

The latest dalliance with luxury and its first with a jeweler , Supreme upcoming collaboration with Tiffany & Co.

The New York-based skate brand and the iconic jeweler simultaneously teased the project on their Instagram channels, posting a video of a young man wearing a white T-shirt and a pearl necklace. Both brands put no text along with the post, only an emoji of chain links.

Its 2017 collaboration with Louis Vuitton on leather goods and apparel helped ignite a trend for luxury streetwear, and Supreme followed up in 2018 with a range of luggage with Rimowa, another brand owned by French conglomerate LVMH Moët Hennessy Louis Vuitton. Continue reading

ARMANI LIPSTICK FOR THE MAN

The 26-year-old Brazilian transgender model and activist will feature in the brand’s 2022 beauty campaigns, lensed by Swedish photographer Mikael Jansson.

“Armani Beauty is my vision of what beauty should be today: meaningful and cross-cutting. Just like my clothes, my beauty products aim to empower all women, regardless of their culture, country of origin or background,” Giorgio Armani said in a statement, additionally praising Sampaio’s “will, commitment and determination.” Continue reading