Supreme, the New York-based cult skate brand, opened its first store in China on Friday. The 11,000-square-foot, two-story store is Supreme’s 17th in the world and the largest to date.
A micro-neighborhood known for its vibrant youth culture scene lies at the corner of Changle Road and Fumin Road, home to the Supreme store.
Jordan and his team spent most of their time in China scouting skate spots, meeting the right people, and recruiting casts of characters to run the shop from 9 a.m. to 5 p.m.
At the entrance of the store, shoppers are greeted by two Mark Gonzales sculptures, one of which is a full-size F1 race car. Above the main wall, a mural by Brooklyn-based artist Josh Smith features a vibrant painting with Goth-like features. In 2022, the artist collaborated with Givenchy. Continue reading