When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected as everything passes through these devices, and without it you are lost.
What is different is the mindset. Their reality is filtered through the screen, while we still have pockets in real life. This environment really impacts the fashion system. First of all, the impact can be felt on the market and shopping, both of which function with completely different dynamics. Continue reading
In addition to the four major fashion weeks, Shanghai has established itself as one of the most important fashion hubs in the East. Although the country’s best-known names such as Masha Ma and Uma Wang prefer to perform in Europe, Shanghai Fashion Week offers a platform for young independent labels such as Xuzhi, Oude Wang, and Shushu/Tong.
