Luxury fashion eyewear brand, Dita, has opened a new store in New York. The boutique is the brand’s first on the East Coast, and follows openings in Los Angeles and Tokyo. The store is located on 273 Lafayette Street, in the heart of Soho, and measures 900 ft². The interiors were designed by Tag Front architecture studio, who have designed all the Dita boutiques. Luxurious hand-finished interiors are contrasted with bare concrete walls and an exposed ceiling, for an LA-meets-NYC-style.

John Juniper and Jeff Solorio of Dita say: “We are excited to bring our West Coast aesthetic Continue reading →