Category Archives: Uncategorized
LVMH FORMULA ONE
LVMH is stepping on the gas and pressing the accelerator in Formula 1: luxury, champagne and the God Chronos will be there in 2025. After dressing the Paris Olympic Games in its finest fabrics, LVMH is moving up a gear by getting a ticket on the starting grid, but without “Shoes marker”, Louboutin oblige.
The luxury giant has signed a ten-year global partnership for a sum slightly less than 100 million dollars. A modest sum for the No. 1 in luxury, the lord. Three flagship brands of the group will play the co-pilots of these prestigious Grand Prix: TAG Heuer, to ensure that the times are as precise as the Boussac group’s cut, Moët & Chandon, for podiums as sparkling as a Nebuchadnezzar king of Babylon, great builder and merciless conqueror, it makes sense, and the Louis Vuitton brand, no doubt to pack the trophies in more luxurious trunks that the cars in the parking lots will not be able to carry, because in a Ferrari, there is no trunk. Continue reading
AMI READ IN PARIS
While some brands open a flagship to make a bold statement, Ami Paris’ newest store is all about blending into its surroundings. “I liked the idea of being a neighborhood shop, something deeply rooted in the area’s history,” said creative director and founder Alexandre Mattiussi ahead of the opening. “It’s next to a café, beside a restaurant, in a real neighborhood with schools, pharmacies, and bakeries.”
For Mattiussi, the store isn’t meant to be a destination but rather a natural stop during a stroll through the Marais. “I love the idea that on a Saturday, people might grab a quick coffee at Le Progrès and then drop by Ami,” he said. “Suddenly, we become part of someone’s everyday life.”
META RAY-BAN GLASSES

DGENA MOUCLIER

JACQUEMUS THE DIVINE FINGER

RICK OWENS QUAY OF THE MISTS

CHINA NIBBLING THE FRENCH LUXURY

SWAROVSKI YEARS OF JOY
In honor of the Year of the Snake, Swarovski has revealed its latest Lunar New Year collection, “130 Years of Joy,” marking the brand’s 130th anniversary celebrations. A variety of symbolic designs highlight Swarovski’s craftsmanship and creativity in this collection, which combines tradition with modernity.
At the heart of the collection is the Swarovski Swan. For this milestone year, the swan is reimagined in a new design that combines it with its mirror image, their necks intertwined.In pieces such as a gold-tone pendant featuring one gold-tone and one rhodium-plated swan, both adorned with shimmering Swarovski Zirconia pavé, this design is demonstrated.
I am writing this article because when I went to the store with my friend’s ring to buy her a new one, seeing that the one I had brought was slightly damaged she exchanged it for a new one.
TAISNE RIOCOUR AT THE TOP OF THE SUBLIME

BETWEEN TRADITION AND MODERNITY
As everyone knows, I often visit young designers, and when I saw a jacket with a fabric that looked more like a Napoleonic Guard ceremonial set, I pointed this out to the designer: ‘I like this bomber with these fabrics from the 18ᵉ century to the 19ᵉ because it gives the buyer something to think about. Indeed, it is always reassuring to think that, in a garment, there is a bit of history from the past.’ The designer looked at me with an interested expression, because in fact she hadn’t thought about it, she’d done it instinctively, as artists often have this instinctive vision of the world of the future. It is no doubt commonplace to observe that modernity gives tradition a bye, and to say that the modern is the era of the new or of renewal; it is a little less so to explore this assertion in greater depth and to grasp the twofold gesture that constitutes its substance.
The new of modernity to dismiss the old, for a gesture of rupture, a caesura without appeal. But in the same way that Lord Arnault said to Steve Jobs: ‘You have the technology of the moment, while I am selling the heritage of France’. Modernity begins when it reflects on its separation from the previous world and culture. The thread of tradition is broken, and supposedly cannot be renewed, but as the sentimental man that I am knows, we always need a bit of the past to appreciate the future, or to hate it. Continue reading
A WOMAN AT THE HEAD OF FASHION

NO 21 PRE-FALL 2025
Alessandro Dell’Acqua continued to explore bourgeois codes in a collection that wasn’t short on embellishments but with an anarchic undertone from Jurassic. Rebellion can come in many guises, including wrapped in candy hues and cascades of glitzy sequins.
A NICHE MARKET
A woman flew from Australia to meet master perfumer in the South of France. A lover of fragrance, she wanted a made-to-measure perfume. But more than having it just for herself, the client hoped the scent would ultimately be passed down to her granddaughters, to stir up memories of her. A small selection of perfumers are offering bespoke services to people from the world over. Just don’t ask who the clients are Confidentiality the rich aren’t secretive, they’re discreet.
Prices are from 45,000 euros and go up to 100,000 euros-plus. Among major cost contributors are the olfactive ingredients used. Yet still there are often waiting lists for those women and men wanting their own fragrance, since perfumers generally can only accommodate a handful of clients annually. In 1853, Eau de Cologne Impériale was created as a special order for the Empress Eugénie for her marriage to Napoleon III by Pierre François Pascal Guerlain, founder of the perfume house.
In 1933, his grandson Jacques Guerlain developed Sous le Vent for Josephine Baker and six years later conceived Coque d’Or for Sergei Diaghilev, founder of the Ballets Russes to name a few of the made-to-measure creations. A niche market; let’s hope it’s not a doghouse.
FM
BACCARAT WHY NOT !

A former executive at #Dior, where she led the watchmaking and fine jewelry division for 17 years, Nicolas has since consolidated her expertise in strategic roles at Sotheby’s and Printemps Haussmann.
Already familiar with #Baccarat through her seat on the Board of Directors since 2018, she succeeds Margareth (Maggie) Henriquez PhD, whose tenure was marked by ambitious modernization initiatives.
ROKH GOES FASHION

GUCCI MERCATO
At the end of December, Valérie Leberichel joined Gucci as SVP global communications, reporting directly to Cantino. Daughter of the most famous florist in Dinan, Valérie Leberichel began her career as head of public relations at Jean Louis Scherrer before becoming communications director at Issey Miyake Europe. In 2002, she joined Celine as communications director. All that remained for Pinault was to take on the general director of the Franco-British Chamber of Commerce, Catherine Leyaouanc, to stock up on Breton women from his region for his house, but as is well known, Bretons work with their compatriots.
Leberichel will “develop a strategic vision for brand positioning and create a comprehensive marketing and communications strategy designed to enhance brand awareness, strengthen emotional connections with audiences across all channels, and drive product demand.”
With Alessio Vannetti’s departure last week, Leberichel will assume Vannetti’s role as executive vice president and chief brand officer. In September last year, Vannetti returned to Gucci, replacing Susan Chokachi, who left after 25 years. Vannetti was previously Gucci’s worldwide communications director from 2015 to 2019, then spent 3.5 years at Valentino as its chief brand officer. Gucci’s chief people officer, Luca Bozzo, is also leaving.
MARINA FOR A BAG SAAB
Elie Saab is strengthening its handbag division and has appointed Marina Raphael as its new artistic and design director.
The Greek-Austrian designer, who is part of the sixth generation of the Swarovski family, will remain artistic director of her eponymous brand, which she founded in 2017. A daughter of a family, the little girl has relied on her family to shore up her handbag business. Now she will have to prove herself.
THE LUXURY WAR IS RELOADED

KIM JONES QUIT FENDI
After four years of Fendi’s turbulent collaboration with the Roman house, Kim Jones is leaving Fendi. The British designer, whose position at Fendi was artistic director of women’s haute couture, ready-to-wear and fur collections, will continue in his role as artistic director of men’s collections at Dior in Paris.
Fendi’s parent company, LVMH Moët Hennessy Louis Vuitton, announced Jones’ departure in a brief statement Friday.
Kim Jones has made significant contributions to the brand’s creative legacy, seamlessly integrating his modern, cross-cultural aesthetic with Fendi’s historic heritage, according to the joint statement.