Virginie Viard on Wednesday showed her first Métiers d’Art line for Chanel. She chose to bring the collection back to Paris, after recent forays to New York and Hamburg, and titled it “31 Rue Cambon” in reference to the brand’s historic address, which also inspired the set codesigned by director Sofia Coppola, who sat in the front row alongside Kristen Stewart, Penélope Cruz and Lily-Rose Depp.
So you are truly in the heart of Chanel, this collection represents the very soul of the house,” Bruno Pavlovsky, president of Chanel .