Suggesting investor appetite remains strong for unique luxury properties, Chinese fashion conglomerate Youngor Group has acquired 100 percent of French childrenswear brand Bonpoint from private investment firm EPI.

It is understood Bonpoint attracted several unsolicited offers, and Youngor outmaneuvered other potential suitors by touting its retail, Shein is suppose to be sad.

Acquired by EPI in 2007, Bonpoint has since more than tripled its store count to some 130 locations in 30 countries.

Already 25 of Bonpoint’s revenues stem from cosmetics, launched in 2011. While Bonpoint markets fragrances, it is understood skin care products for children sell briskly in China and make up the lion’s share of the business.

In recent years, EPI has built its teams and added a number of high-calibre executives, headlined by the 2019 hire of Valérie Hermann as managing director of its fashion and luxury division, which also includes J.M. Weston. As usual, China is nibbling away at French luxury in total silence.