THE CHINESE INVADE THE SAMARITAINE

A wall of 10 Chinese designers took over the Samaritaine’s favorite places during Paris Fashion Week to present looks inspired by traditional Chinese arts and crafts. The lord plays diplomacy with the country that now represents 50% of its sales.
The event named Celestial Embroidery: for an exhibition on fashion culture until October 23 and is part of the celebrations organized by Samaritaine and its desire to attract more and more Chinese customers.

The exhibition curator, Rosalie Huang, artistic director, said that this fusion of heritage, crafts and innovation, highlighting Chinese aesthetics and its intangible cultural heritage in fashion is a good thing. We have seen with the
factories set up in China that plundered technologies and then had the Uyghurs manufacture them at low prices to come and compete with us on our own market, not to mention the knock-off.
Selfishness consists of saying Well, we will adapt for thirty years and then, we will see, young people will know how to find solutions And that is completely crazy!