Since 1860, Chopard has been an artisan of emotion. And In 2013, Caroline and Karl-Friedrich Scheufele, co-presidents at Chopard, launched the “Journey to Sustainable Luxury” and in 2018, the Maison committed to using 100 percent ethical gold when producing all its watches and jewelry.
The latest collection features the new L.U.C XPS Forest Green model, which embodies understated elegance and exclusively uses Chopard’s proprietary steel, Lucent Steel™. With a recycling rate of at least 80 percent, the steel aids the Maison’s goal to reduce its carbon footprint.
Standouts from the latest collection include the more vibrantly hued blue Happy Sport, a limited-edition with only 250 pieces available. The women’s watch celebrates Chopard’s “Joie de Vivre” with its legendary “dancing diamonds” on the dial and is powered by mechanical movement.
This year, they expanding portfolio with timepieces featuring colored dials, appealing to individuals who seek a touch of uniqueness.
And offering various materials such as titanium, catering to those who appreciate its sporty appeal and lightweight properties.
