Desigual has hired French artist, filmmaker, jean-Paul Goude as a creative director for the Spring Summer 2018 season.

Jean paul Goude, best known for his fashion illustrations and his work for Esquire Magazine, joins the Spanish brand . His debut as creative director will take place during New York Fashion Week on 7 September 2017, where he will present the first collection styled and selected by him.

The show will demonstrate Goude’s creative vision for Desigual, and will mark his arrival to the brand as creative director for the Spring Summer 2018 season. “I like challenges and helping Desigual on the process of updating its image while keeping faithful to its DNA it is extremely exciting.” said Goude.

The company hopes the partnership with Jean-Paul Goude will spearhead Desigual’s transformation process, which was launched in 2015.