Telling better stories and delivering what the creative designer would like to express may gain more consumer preferences and build a good foundation in the long run.

The brand is shifting more and more online to achieve significant growth with unique and meticulously crafted items, such as bombers, event attire and statement accessories.

For the first time since the pandemic, the Paris-based brand crossed the Channel to London with a unique and intimate presentation last Tuesday at the Residence of the French Embassy. The collection was presented in five immersive acts, each featuring different looks and performers.

“Upcycling is the new way of doing Fashion” says Dgena, “I rework fabrics and bring Parisian chic to a new streetwear wave. But work, work and more work, that’s the way to inspiration. In fashion, some people only work a few weeks before the show and the rest of the time they go on holiday, I work all the time.

FM