Today the Lady Dior Bag has become the iconic bag of the House of Dior.

Since its creation it has several times reinterpreted. The brand has recently decided to ask to some of the most modern American and British artists to re-invent the Bag.

The #DiorLadyArt project began with a one-off bag designed by Marc Quinn for the opening of the Dior boutique in London and has now grown to six more famed names including Ian Davenport and Jason Martin. Each artist was given carte blanche to utilize their signature techniques to put their own spin on Lady Dior.