Harrods is transforming into a gingerbread world as Dior takes over its flagship store with a larger-than-life holiday takeover. In the absence of Santa’s Grotto at Harrods this year, who needs the North Pole contingent anyway?

There has never been a collaboration between Dior and a department store of this scale before, and this is Harrods’ largest brand takeover. A warm cookie brown, caramel, cinnamon and powdered sugar white replace the season’s usual red and green hues inside and outside Dior’s stores.

Christian Dior’s life and the evolution of the couture house are traced through an immersive experience. There is a 17-meter-high mega-star above the Brompton Road entrance, which is part of a lavish 3D display inspired by sketches by Roman artist Pietro Ruffo for the Dior cruise 2023 collection.