The designer approached fragrance and lipstick the same way he approaches his design work: with clashing concepts, a riot of colors, prints, and textures. When he joined Puig in 2018, he knew right away that he wanted to dive into the luxury beauty sector.

For Van Noten‘s beauty collection, sustainability was paramount. The perfume bottles are re-usable and refillable. The pouches are made from unused fabric from the fashion line. And there is no plastic foil covering the outer boxes, made from paper pulp.

Starting March 2, Dries Van Noten boutiques and its website will sell the new fragrances and makeup line. Select retailers will carry them starting at the end of April or early May.