Earthquake at Loewe: Proenza Schouler arrives, Anderson evaporates and Dior trembles. Jack McCollough and Lazaro Hernandez, the turbulent brains behind Proenza Schouler, are taking over the reins at Loewe. Yes, you read that right. The New York duo, accustomed to graphic cuts and asymmetric jackets that raise bankers’ eyebrows, are set to inject a dose of Brooklyn into the century-old Spanish fashion house.

They take over from Jonathan Anderson, who after 11 years of reign decided to pack his bags, to the ovations of critics and the sighs of relief of those who never understood his obsession with distorted jumpers. Officially resigning, unofficially on his way to shake up Dior – after all, why stop there?

McCollough and Hernandez, meanwhile, are already in the starting blocks. Last January, they announced their departure from Proenza Schouler, to let the suspense settle before embarking on a new adventure. Creative chaos seems to be their fuel.

Their arrival at Loewe promises to be an explosive cocktail: a good dose of New York energy, a zest of trendy nonchalance and a dash of well-placed irony, all sprinkled with an American accent that will make purists of Spanish-style luxury cringe.

Our two pals are going to have to swap their New York loft for a Paris flat where the plumbing goes on strike every three months. But who cares? Between two croissants in Saint-Germain and trips to Madrid (because yes, Loewe is of Spanish origin, but who can remember that?), they’ll have plenty to keep them busy.

And of course, a huge thank you to the clan du seigneur (Bernard, Delphine, and the inevitable man from Toledo) for this appointment, which proves that in the LVMH group, we always like to keep things interesting. Our two exiled Americans have their work cut out for them, and if they don’t transform Loewe into an arty collective on acid, we’ll be almost disappointed. Come on, let the circus begin!