Alessandro Michele will receive the Trailblazer Award at The Fashion Awards 2021 on Nov. 29 at the Royal Albert Hall. The British Fashion Council, said it is honoring Michele for his visionary work to date in positioning Gucci at the intersection of culture, art, music and film.

Michele has presented Gucci’s Aria and Love Parade collections, launched Vault by Gucci and opened the Gucci Garden Archetypes exhibit and the Gucci Archive in Florence, continuing to expand the scope of what a traditional luxury fashion brand should be.

The Gucci Love Parade was a celebration of all things Hollywood while his collection Ouverture of Something that Never Ended was launched during GucciFest, the brand’s digital film festival that took place late last year.

He must be a pioneer in every aspect of his creative output, and uses the power of design to pave new paths connecting the fashion industry to all other industries from film to digital innovation. Previous winners include Kim Jones and McQueen, Sarah Burton, and a lot of British people, that’s the way it is, British people promote British people: Britain First!