“Back in the 1940s, 1950s and early 1960s all stewardess uniforms looked alike,” The only colors used were navy blue, dark green and brown for winter uniforms and light blue, light green and beige for summer uniforms, said Muskiet…

During the mid-to-late 1960s, however, airlines began turning to fashion designers and ad agencies to cultivate a hipper, sexier image for flight attendants. In 1966, Braniff International Airways crew members would be hard to miss wearing this eye-catching, geometric print dress with matching tights by Italian designer Emilio Pucci.

Trans World Airlines – Valentino – 1971 Fashion in Flight: A History of Airline Uniform Design