Lanvin’s next collection will feature rapper Future. After shocking the fashion world last April by announcing the departure of Bruno Sialelli, Lanvin is about to enter a new era: the French fashion house is launching a new entity called “Lanvin Lab” in addition to its collections for men and women, which will continue to be presented at Paris Fashion Week.

International talents are invited to collaborate on projects. We now know who the first guest will be: the American rapper Future, who has already appeared in Hugo Boss advertising campaigns and on the front row of runway shows.

The fashion house explains its decision by its desire to celebrate “an innovative, individualistic vision that bridges music and fashion”. The collection is also a fitting tribute to its designer, Jeanne Lanvin, whose daughter, Marguerite, was an accomplished musician.

Following in the footsteps of Pharrell Williams, another multi-disciplinary artist originally from the music scene, who this week presented his first collection for Louis Vuitton, Future and Lanvin are expected to present their first collaborative drop in the coming months, comprised of clothing and accessories for women and men.